Social interaction is heating up now more than ever as businesses try to amplify their reach across all platforms to all audience at all time. Sounds like a lot of “all’s”. That being said, the efforts and resources required in the realm of digital and social can be overwhelming sometimes. Where do you allocate your efforts to boost your social presence without redundancy to provide a stellar personalized customer experience? Before you send yourself into distress over this common conundrum, allow me to enlighten you on the THREE A’s brands should deploy their social efforts around.
Be AGILE: Users are constantly changing their methods of interaction. The other day I contacted a support representative via an app with an inquiry, they replied to my request in an email ticket, and then I tweeted at their support twitter handle and thanked them. THREE different channels. The brand was able to meet my requests and questions across all channels. Brands must master the ability to span themselves across all platforms. This isn’t to say that they need to post 100x a day on each channel, which brings me to my next point…
Be ATTENTIVE: If your audience primarily engages on one medium of social, THAT should be your prioritized medium as well. Sometimes, it's deemed more worthwhile to veer away from the social hotspot at the moment and instead, be where your customers need you to be. It is however, still invaluable to be mindful of the social shift consumers are making. This is imperative especially in the realm of brand advertising and awareness. Compelling content on a variety of channels, in a variety of formats (whitepapers, infographics, podcasts) will create that social customer experience that everyone is aiming for today.
Be AUTHENTIC: While it seems effective to post more to expand your social footprint, quality is equally, if not more important that quantity. Utilize your top customers to spread the good word about your brand. Industry experts are also recommending bringing it back to the fundamentals: internal promotions. Your employees should be actively engaging with and promoting your brand on social. This way, brands will see you aren’t just spewing out repeat content, but rather, you have an authentic audience who listens and shares your content and messaging.
These three attributes are the groundwork for your social presence. Experts are constantly assessing the dynamic space of all things social media; be sure to tune into our upcoming webcast to hear more: Boom or Bust: 5 Social Media Trends Brands Must Invest In. Tune in on Thursday, October 20th @ 10 AM PDT.
Reserve your spot here!
... View more
I don't think I'll have time to go this year, but next year on my #SummerTravel #Bucketlist is STEAMBOAT SPRINGS, CO! I hear it is an absolute must... Fresh air and unbeatable scenery- just like the majority of the state! Booking a hotel through #Expedia!
... View more
I know; I am late! But wanted to join the fun : ). For my #summertravel, I went out to the midwest. Top right picture is my friend Conor belting it at a karaoke bar ( you should have seen the crowd!) called the "Come Back Inn" in Madison, Wi. To the right is the architectural boat tour we went on in Chicago, IL (stayed in a great #AirBNB too). HIGHLY recommend, but don't forget your jacket! Next photo is at Wrigley Field where there wasn't a single seat around- they played Pittsburg and the Pirates fans are a riot! Bottom photo is Chicago's iconic city view at the John Hancock tower. We lucked out with the weather, for sure, and had a fantastic time in both Madison and the Windy City. Cheers!
... View more
Like you heard us say at LiNC ’16, Total Community has ignited a social revolution. Literally. Every day, we strategize on how we can make our brands better in today’s digital + social world and work to make our Total Community strategies stronger for what’s next.
What we once thought were digital “boundaries” have now been exceeded; what we once considered “company-collateral” now metamorphoses into powerful stories that must be shared far and wide; what we once deemed a customer blunder in business is now a necessity to improve products.
In our webcast on August 30th, Dave and Joe will guide you through the six “starts” and three “stops” of Total Community in 2016. You’ll take away invaluable advice for enhancing your Total Community strategy, find out what’s holding you back, and learn what you need to know to move ahead of the competition in the months and years
Here’s just a bit of what you can expect from this webcast:
The company should post as many blogs as we can this week to gain visibility.
Wrong. All of this valuable content is pushed out, then enters a ghostland, and resides on the web untouched, FOREVER! Create social campaigns around your content so it reaches its full potential.
Brands should engage with customers in one-off scenarios to answer their requests.
Wrong. Utilize a customer experience as a storytelling mechanism. When your customers see you are continually engaged, they will likely come back to you knowing you are trustworthy.
Our social media manager is solely in charge of social content publishing.
Wrong. C-level, execs, all departments, customers should partake in the campaigning of your social, communal, and brand efforts. Give everyone the resources and visibility they need to be a catalyst.
I just scraped the tip of the iceberg; I’ll leave it to our experts to put the pedal to the metal.
Joe Cothrel, Lithium’s Chief Community Officer (@JoeC) and Dave Evans, Lithium’s VP, Social Strategy (@DaveEv) will divulge the checklist of red lights and green lights you should be considering when assessing and perhaps revamping your Total Community strategy.
Again, reserve your spot here! Take a seat as Joe and Dave navigate us through today’s social and digital “musts.”
See you on the 30 th !
... View more