It’s that time of year again…eBooks, webcasts and social, oh my!
A couple noteworthy things happening as we say goodbye to summer and hello to Autumn. And if you’re down under, you’ll be saying hello to Spring!
We got to celebrate with you our communities 9 th birthday and with that, we wanted to dish out the best content!
We wanted to thank you for all your support by offering a spectacular training and certification week. Don’t miss this awesome opportunity to become a SMM and Community expert on September 25-29th!
@ClaudiusH and other AWESOME team members from Lithium have now rolled out the Best Practice Center- where you can get relevant content based on business dimension, maturity and product types. Learn more here.
With that hot weather in the past, were ready for leaves to turn colors, boots, scarves and much more Lithium content! Before we start singing Christmas carol’s, we thought a fun way to kick off this season, whatever it is, with a Spotify playlist.
Spotify helped me bring the perfect jams come together, and suggested Halloween and Thanksgiving songs. Too soon...? We think not! Check out “FALL’IN in love with Fall.”
Let us know which Fall holiday is your favorite or maybe your favorite seasonal traditions in the comments below!
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Got the Monday blues? We’re back to pull you out of those gloomy feels with Volume 4 of our blog series “The Social Marketing Spectrum: Tools & Tactics to Take You to the Top!”
Kicking off Volume 4, we have the last, but most definitely not least, topic: “Tie Together People, Processes, and Technology.” Having the right social, technology and people is essential to becoming a trusted marketing leader.
Lucky for us, we got the low down from marketing’s best @dayleH on the most efficient way to execute smart campaign and content strategies:
People: Combine hiring the right talent and using the best data insight that works best with all divisions of your marketing team. Teamwork makes the dream work!
Process: Adopt a performance driven mentality by fine tuning your processes of listening, gathering, analyzing and improving data.
Technology: Data, data, data! It’s important to feed your data into your marketing automation system and tools to integrate at scale, as well as optimize campaigns.
Now onto things you may want to consider, leveraging everything you’ve learned!
Data: Don’t fight it- use it to tie your social strategy together! It can be a huge asset in allowing you to troubleshoot tactics, adjust strategies, prove ROI with metrics etc.
Planning: Another thing that marketers often run away from, but having a plan in place with the right stakeholders can put you a step ahead of the game!
Customer Journey: Being aware of what your customers are facing from marketing and support teams can help you acquire, serve and grow your customer base. The customer is an everyday, everybody job.
A great representation of a company who is stellar at incorporating people, technology and process is Alteryx! They use SMM to their advantage to discover relevant content that will resonate with their viewers, effectively and efficiently.
They have seen exponential success such as:
5x growth in views of solution-based community content
Reduction in support case volume while maintaining high satisfaction scores across channels
Twitter Engagements and Impressions are up 150%
When asking our featured guest from Forrester, Erna Alfred Liousas, what she thought on the topic of “Tie Together People, Processes, and Technology,” she said,
“Think from the people perspective, who on the team has the skills they need in order to meet the goals they’ve set forth, and what process do they have in place to accomplish those goals? Then it comes time to talk about strategy where technology comes into play.”
That’s a rap for this webcast and blog series folks! Thanks for following us and from one marketing squad to the next, we hope these tips and tricks have benefited you. Now go out there and deliver your very best digital CX!
Be sure to register for our next webcast with @DaveEv : How to Stand Out on Social Media in the World of E-commerce on August 29th at 11 AM PT!
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