Lithium communities have a well-designed URL structure, HTML constructs, and metadata that help search engines like Google understand content and direct users to it. We want to do everything we can to ensure that your community content is indexed for easy discovery.
A vibrant Lithium community with frequent updates and relevant content is designed to make sure that your content appears at the top of search results. We know, how critical content findability is to the business and health of your community. We have made significant investments in the past year into Lithium’s SEO-optimized platform, which does most of the heavy lifting to ensure that your rich content continues to bubble to the top of relevant searches.
2018 SEO Highlights
Crawling is the process by which search engines like Google discover your webpages. Indexing is the process that enables web pages relevant to those searches to get listed in the search results. To aid in these processes, we released several SEO-related features:
Canonical URLs: Canonical URLs are set up when multiple pages have similar content. Search engines crawl the canonical URL pages more often than other similar pages. This year, we added canonical URLs for the following pages on the Lithium platform:
TKB board (tkb-p) & Idea board (idb-p) pages, when they are sorted
Login page, Registration page & Forgot password page, when they contain passed parameters
Prevent crawling: Printer-friendly pages are disallowed to be crawled by search engines.
Prevent indexing: Avoid pages with thins/no content from indexing.
User badge page, Tag detail page, Blank compose style page, Search results page, /ratingdetailpage/ provide thin content and hence not submitted for indexing. These will not show up in search results.
Login links that re-direct to SSO logins; no real SEO benefit in indexing these links which eventually takes the user to the SSO pages.
Unique titles/descriptions for custom pages: When you want to create a community page that’s different from one of our pre-defined templates/quilts, you can create a custom page. Additionally, you can edit the text keys to define the title and description of this page to aid in SEO. Previously, when you created a custom page that used variables to display content for different versions of the page, each version used the same title and description (e.g.:, when your custom page contains posts filtered by label-names in your community). Starting with 18.10, you can define different titles and descriptions for each version of the page, which in turn can improve SEO for these pages. For example, you can use label names to set a specific SEO title and description for each variant of a custom page; more here .
Rich google search results for forum pages: We adopted the latest Google Q&A Structured Data guidelines, described here in the 18.12 release. The responses to a forum topic will show in carousel format.
Note: 1. Google will not start showing this rich preview for forum topics from your community immediately. The new markup will increase the likelihood that Google will use a rich search results format. Read more about Google's structured data policies here.
2. Google released further change to this markup in Jan. We have incorporated the change, and the new markup will be effective 19.1 onwards.
As always, you can learn more about SEO settings in our documentation. Common questions about Lithium SEO and how to set SEO options are great places to start.
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Thanks! Looking forward to PS results on your community.
Yes, it won't be the best experience to have the same post as "recommended", and in the organic results as well.
The recommendation is to boost content where it is not naturally occurring in the top results.
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Community owners and managers always think of hosting the best possible content on community. The best possible content takes different forms. Sometimes it can be official company information and company news, other times it’s event information, news items, new products, reviews. Great content is unique for every brand.
From time to time, you might want specific community content to display at the top of the search results list when users search for specific keywords or phrases.
With Promoted Search in 18.12, you can now associate specific searches to specific community posts to boost specific pieces of content to the top of the search results list.
The content could be any Community content; from an Accepted Solution for a high visibility product issue to announcing a new product launch to publicizing an upcoming company conference.
Some examples of what you can accomplish with Promoted Search include:
Promote company response to a product question – When your brand knows the conversation around your products, you are often in the best position to provide the best answer for a product question. Boost this content in the search results. For example, if a user searches for a particular printer issue, you might want to highlight a specific result at the top of the search results list. This will be the best resource on this specific printer query.
Announce news – Announce company or product news using Promoted Search to provide more visibility. When you launch a new product variant or a new pricing, surface it to users when they search for related products. For example, if a user searches for “wireless hub”, it benefits her, as well as the brand, if she sees a company-written post on “Latest in technology - wi-fi hub A110 launched”.
Surface documentation, newsletters - Usually the best time to show company-issued guides, documentation, how-to articles is when users seek help for setting up devices.
Publicise events – Broaden your audience for upcoming events. Set a wide range of keywords in your Promoted Search rules so that your events, e.g. customer conferences, reach a maximum audience.
How does it work?
Promoted Search is built on the principle that the community owner knows which is the best content to boost and in context of which search terms. The set of rules that you set up to show Promoted Search results are key to that.
Extending the above example where your brand launched the cutting-edge technology wi-fi hub. A promoted search rule that you might set would be:
Screenshot - promoted search rule in admin dashboard
What this translates to is:
If search query contains <keyword> , then show the <content link>
And the community end-user experience looks like this:
Screenshot: Promoted Search Results in Community
If you don’t want to include the “Recommended” label on your Promoted Search results, you can omit it. This way, your Promoted Search results will merge with the organic results and not seem different. If you want to use a different label, we provide you with a few options.
You can read more details about Promoted Search in our release notes.
We want to hear how you are using Promoted Search to create more value for your customers. Please share your ideas on how you are implementing Promoted Search in your community, and feel free to ask any questions or provide feedback below.
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