Company: Check Point Software Technologies, Ltd. Company background: Check Point Software Technologies Ltd. is a leading provider of cyber security solutions to corporate enterprises and governments globally. Check Point Infinity’s portfolio of solutions protects enterprises and public organizations from 5th generation cyber-attacks with an industry leading catch rate of malware, ransomware and other threats. Infinity comprises three core pillars delivering uncompromized security and generation V threat prevention across enterprise environments: Check Point Harmony, for remote users; Check Point CloudGuard, to automatically secure clouds; and Check Point Quantum, to protect network perimeters and datacenters, all controlled by the industry’s most comprehensive, intuitive unified security management; Check Point Horizon, a prevention-first security operations suite. Check Point protects over 100,000 organizations of all sizes. Contact: Dameon Welch Title: Cyber Security Evangelist Related URLs: https://community.checkpoint.com Kudos Category: Best-in-Class: Community CheckMates evolved from a previous community effort around a specific software release (R80) that involved building awareness, learning, providing support, and demonstrating innovation to our Enterprise customers. It has since grown to include nearly all of Check Point's products and services and includes both the on-line community, virtual events, and in-person events. CheckMates is also an important hub for our Partners which sell and support Check Point products and services. We have built a specific Partner Community to that is used to make information and materials available to help our partners successful. Once we articulated the need to our CEO and Chief Product Officer, and the right people were involved with the effort, there was no difficulty in getting buy-in to build CheckMates. To better support our educational efforts for our customers, as well as to drive overall engagement, we have built a number of custom components on top of the Khoros platform to provide an improved user experience when accessing our Check Point for Beginners section. We have also built components to automatically manage user entitlements, allow for specific posts to be gated without restricting access to parts of the community, and a popup to encourage not logged in users to sign in to the community, among other things. Our Partner Community also includes numerous custom components to make it easy for our partners to find and access Partner-specific materials. CheckMates has more than 148,000 visitors a month with more than 86,000 registered members! Special Thanks: Anna Hofecker-Toroczki Case Study Opt-In: No
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The backlash has been minimal, particularly since we've focused on the user experience of our gating. Having said that, we're largely a B2B community @i_am_ryan so the expectations of our members is a little different.
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Recently, CheckMates introduced banners aimed at encouraging our community users to log in or register. This fairly simple idea has already proved successful, so I thought it could be helpful to others. In thinking about this, it was just one stop on a much longer journey.
So first, a little history.
Check Point was a Jive customer, but there wasn’t any actual formal program before the CheckMates community program started in 2017.
In 2015, a different community lived on JiveX, which became CheckMates, and migrated to the Lithium/Khoros platform in 2019.
We dialed in on tracking Member Registrations to demonstrate overall community growth to our execs. We recently started being interested in Member Entrances, but first, let’s look at the metrics we’ve been tracking consistently, Completed Registrations, as these metrics are related.
Historically, we’ve been getting roughly 1,000 registrations a month.
When this number dips below 1,000, we start looking at what we can do to encourage more registrations.
Most of our content is available without logging into the community platform.
But we have some content restricted to only logged-in users for various reasons, including ensuring users log into the platform.
In the old JiveX platform, the only way to make content available when logged in was by putting it in a space that isn’t accessible to someone not logged in. The downside to this method is content won’t be indexed by Google—an important consideration when you consider the vast majority of our traffic comes from search engines.
When we moved to the Lithium/Khoros platform in 2019, we developed a custom component to “gate” specific posts.
If users have not logged in and hit a gated post, they’ll be presented with a preview of the top-level post in the thread, and the rest is hidden.
Below is a visual of the preview, or you can see this in action here.
When we first implemented these custom components, I hard-coded the thread IDs into the components. The downside is that it requires pushing code changes through Studio anytime I wanted to gate a post.
I now use Custom Tags, which made it possible to not have to push a code change whenever we wanted to update which posts were gated.
Note that our general guidelines for gating posts are as follows:
Top 25-50 threads by visits (reviewed quarterly)
Content related to events (always gated)
This idea kept the numbers above 1000 a month for a while.
Earlier this year, we started noticing the numbers dipping below 1000 a month (our low was 800, I think), so we started looking for new ways to bump that back up.
So, we added a banner to remind community members to log in and encourage prospective members. Sometimes, innovation isn’t complicated.
Showing a popup on a specific page when the user is not logged in is pretty easy by including the component in relevant layouts.
We had been experimenting with a third-party service to display this popup. But I decided to roll up my sleeves and write my own. Learning how to keep it from not showing after the user has clicked on the X to close required me to understand how to work with cookies.
One thing I failed to account for in the design was that the Khoros platform doesn’t provide a way to track these clicks (Google Analytics wasn’t showing me either), so I had to route the clicks to a URL shortener. That meant the results weren’t directly tracked for a few weeks.
And the results?
Member Entrances increased noticeably, from 37k/mo in July to 42k in August and 45k in September. Completed Registrations went up from about 1,100 to about 1,200, the delta corresponding to the number of clicks received to create a new account.
These simple tactics can help maintain momentum for those using the Community product, as our early returns suggest they directly contributed to moving the needle for our community.
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Company: Check Point Software Technologies, Ltd. Company background: Check Point Software Technologies Ltd. (www.checkpoint.com) is a leading provider of cyber security solutions to governments and corporate enterprises globally. Its solutions protect customers from 5th generation cyber-attacks with an industry leading catch rate of malware, ransomware and other types of attacks. Check Point offers multilevel security architecture, “Infinity” Total Protection with Gen V advanced threat prevention, which defends enterprises’ cloud, network and mobile device held information. Check Point provides the most comprehensive and intuitive one point of control security management system. Check Point protects over 100,000 organizations of all sizes. Contact: Dameon Welch Title: Cyber Security Evangelist Related URLs: https://community.checkpoint.com Kudos Category: Best-in-Class: Community CheckMates evolved from a previous community effort around a specific software release (R80) that involved building awareness, learning, providing support, and demonstrating innovation to our Enterprise customers. It has since grown to include nearly all of Check Point's products and services and includes both the on-line community, virtual events, and in-person events. Once we articulated the need to our CEO and Chief Product Officer, and the right people were involved with the effort, there was no difficulty in getting buy-in to build CheckMates. Since then, we've involved other executives as specific needs were identified. To better support our educational efforts, we have done a fair amount of custom code to make our various educational resources available in a more friendly way to both our customers and our partners. CheckMates recently turned five years old, as noted in the below video. We currently get more than 120,000 visitors a month with more than 70,000 members registered. We have built product features and generally improved our products and services based on feedback from our community members.
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@TysonN When I try and create theme-lib.profile-card as a macro (what you said originally), I get the error: "Duplicate file name." Same when I try to create it as an endpoint. Creating as a component has no effect.
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