This statement should come as no surprise: Social can elevate or destroy your brand.
It’s been proven time after time that social amplifies any decision your company makes (negative or positive), which ultimately impacts your bottom line and your customers.
So, how are you investing and engaging on social?
We commissioned a strategic study to measure how well brands are engaging with customers across their digital channels. The result is an in-depth analysis of 70 global consumer brands across 8 industries, tracking more than 300 social channels. Now in its second year, the study compares 2016 to 2017 data to determine whether brands are making headway on social.
The study found that while most brands are improving on basic social tactics, they still have not figured out the right strategic approach to provide a great experience on all the right digital channels.
Our 2017 study found:
98% of brands are still stuck in broadcast mode, focusing largely on push tactics like paid social rather than taking the time to truly engage (i.e. organic social).
Only 1% of brands build relationships with influencers, a brand’s biggest advocates – especially during a crisis.
But, no need to panic, we have good news too.
Our report includes tips and best practices on what you can do to improve your brand’s state of social engagement.
Download it here to:
Learn from this in-depth analysis of 70 global consumer brands across eight industries,
Read mini case studies on what the top brands are doing right,
Understand 6 key industry-specific findings and trends,
And get 7 Real-World Tips for Better Social Engagement.
There’s no time to waste – your customers are counting on you! Download The State of Social Engagement 2017 today and see better results in your social engagement.
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I have important news for our Lithium Community! I am happy to announce that @AndyK, a long time contributor to our community, has shifted into the Community Manager role at Lithium. He was one of the architects of our latest redesign and has lots of ideas to evolve and grow our online community. In conjunction with @PhilippeM our Director of Global Support & Operations, we’re rethinking how we can continue to improve your experience through engagement, cross-company communication and bringing our own Lithium community members together. We already know that our focus will expand to include more support, customer success, and best practices with other members of the company chiming in.
Andy and Philippe will work closely with the marketing team on this next phase of the community. @JaniceK will continue to manage our Lithium Stars program.
Please join me in congratulating and welcoming @AndyK to this new role!
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I say this year after year, LiNC is: Greater than the sum of its parts.
And this year, as promised, we’d like to introduce you to our newly rolled-out events happening across the globe.
We would like to present you the first ever, LiNC Local Events. You can register today from these links:
LiNC Local London – 20 June 2017
LiNC Local Sydney- 20 July 2017
LiNC Locals aim to embody the power of Digital Customer Experience, while reminding you of the value we get from having you as an advocate of Lithium.
In turn, we’d like to provide you with just as much, if not more, value. These events will offer:
Invaluable networking opportunities with peers from around the globe
State-of-the-art training sessions and certifications delivered by Lithium Product Experts
Keynotes from industry thought leaders, highlighting the revolution of Digital CX
Case studies from local best-in-class brands
Hands-on breakout sessions and roundtable discussions ranging from high level strategic planning to tactical topics including day-to-day management
Lithy Regional Spotlight Awards: an opportunity to showcase and award the best of the best in Digital CX Excellence.
We hope you join our events this year, to revisit why we do what we do at Lithium to better drive innovation and excellence for your organizations.
And we are working on something special for SF. Save-the-date for the 2017 Lithy Awards Ball on June 14 th in SF. A night of glamour and celebration of the Digital CX elite—join us to find out who takes home the highly coveted Lithy trophy!
For questions, please email email@example.com
See you there,
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Morning all. Great discussion on meetups and thanks for the questions. We will have meetups through the year as add-ons to other events or specifically in the Lithium offices. We will advertise those in the monthly customer newsletter.
That being said, a quick way to get these going in your own area would be to talk to your CSM and see if they can help facilitate a connection with other customers in your area. If you dont have a CSM currently assigned, you can reach out to @KellySull and we will start tracking the requests and see if we can get a groundswell of support.
If you do get something going, I would also be happy to make sure we promote on the community in the customer area to drum up more interest.
Hope that helps. Cheers, Dayle.
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We’re so excited to launch and welcome you to our community’s new-look.
The Lithium community is (and will always be) the place to connect with your peers and Lithium experts about the industry, online communities, social media management and – most importantly- the digital customer experience.
Plus, this is THE place to get best practices, tips and answers to your most pressing questions.
With that in mind, we’re excited to launch our new-look responsive community to help you connect with other customers and find the right content at the right time. We hope you find the updated community more navigable and easy to use across all your devices. All in all, we hope to provide you with a great experience, but please note, this is just the beginning, and we will be making more changes and improvements in the coming weeks and months.
Some of the main changes worth noting:
Look & Feel: the community will look ‘fresh and familiar,’ with the added bonus that you can now access our community anytime, anywhere
Navigation: We will have top-level navigation to make searching for content much easier
New Blogs: We will have two new blogs called “Online Communities” and “Lithium Social Media Management” to make it easier to find product-specific content
New “About” Category: In this new category, you’ll be able to find things like our Community Guidelines, Jobs board, and information about the Stars
Product Ideas: This will move from Knowledge & Support to Discussions
Events Category: This will go away for now, but watch for its potential return in the future
At Lithium, we are extremely appreciative of the consistent engagement and input from customers, new and old, in our community. Thus, we invite you to poke around and check out the new-look.
Please do let us know what you think in the comments. I f you have direct feedback, please feel free to email our Community Team at: firstname.lastname@example.org.
And thanks to the entire team that made this happen.
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