October 27th through 28th sees Forrester Research’s annual Consumer Forum hit the Fairmont Hotel in Chicago. The Consumer Forum examines the challenges facing practitioners in today's online ecosphere.
This year, Lithium Technologies will be in attendence as one of the event's Silver sponsors. We'll be demostrating our Social CRM suite and examples of how our customers are using the Lithum platform to drive their businesses. If you're there, drop by our booth (#113)--we'd love to see you.
Forrester's depth of research gives them a unique perspective on what is happening in the industry, and they are able to draw out pragmatic insights and strategies and can highlight a wealth of best practices for companies and marketing professionals to draw on.
But attendees won't just hear from Forrester, an army of executive and expert speakers from companies pioneering social and community interaction will also be sharing their experiences. Lithium customer, Best Buy, and their Executive Vice President and Chief Marketing Officer, Barry Judge, will be attending delivering a keynote speech on the 'Blurred Lines between Customer Service and Marketing'. If you're attending the event, we highly recommend this session.
This year's Consumer Forum will focus in on topics including the following :
What is the 'three-dimensional consumer'?
How to build a true digital brand consumer expectations from online channels?
How can digital channels focus consumer relationships?
What is the role of social media as an engagement channel?
What is mobile's role in connecting consumers?
The winners of the 3rd annual Forrester Groundswell awards will also be announced -- and we're rooting for all the Lithium customers who submitted entries.
For more info, or last minute registration you can visit Forrester's Consumer Forum site and to keep up with the event on Twitter, use the hashtag #fcf09
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Th is Thursday (October 1), the Lithium team will be taking part in Customer Think’s Innovation@Work Showcase webinar on the topic of Harnessing the Power of Social Media and CRM Systems.
Join Lithium’s Chief Marketing Officer, Sanjay Dholakia, and Vice President of Products, Phil Soffer, and the rest of the Customer Think Panel to see concrete examples of how enterprises can fully realize the potential of Social CRM connectivity.
As part of the webinar, Phil will feature tours of real-world examples from Barnes & Noble, Intel, Futureshop and Logitech, highlighting how these companies have embraced the best of the social networking and CRM worlds to create tools and experiences benefiting both themselves and their customers.
Social Media and CRM Systems Webinar Thursday 1 Oct 2009 10-11am Pacific Time Url: http://www.customerthink.com/showcase/social_crm
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Last week the team and I attended the 3rd Silicon Valley Tweetup as a premier sponsor. For those of you who don’t know what a tweetup is, well… Urban Dictionary does a good job describing it. Basically it’s a real-world meet up organized through Twitter.
The SV Tweetup group is a growing fast and the latest event, at the Cielo bar on the roof of Santana Row’s Valencia Hotel was packed on Weds with well over 100 bay area social media-ites.
This event drew an extra large crowd as author Brian Solis (from PR 2.0) was attending, signing copies of his newly published book ‘ Putting the Public back in Public Relations’. Barnes & Noble | Amazon
All the funds raised during the signing went to the Anissa Lopez Foundation and the http://www.georgemark.org/www/index.htm charities.
Congratulations also to Robin Lee, at Spherix Capital who won our Lithium prize draw for a new Sony Playstation 3 Slim. I’m sure he’ll have some fun with that!
It was a great night, we got to talk with a lot of people and ‘hi’ to all our new friends and followers on Twitter (@lithosphere). Thank you Michael Brito (@britopian) too, who’s brain child it was to organize the SV Tweetups.
And thanks to the Lithium team who had the task of socializing on the roof of a bay area hotel--Dan, Manjeera, Michael, Danny and Jeff!
More photos from the event can be seen on SV Tweetup's Facebook group
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Thanks for the comment Mark. Great to hear that you'll be calling out your top contributors. I am a big believer, as we all are at Lithium, that user recognition is a best practice in community user nurture. I know you think along the same lines. It's unfortunate that in today's world a simple 'thank you' is often overlooked for any help someone provides, but imho it's as strong a motivator as any incentive.
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