Date: March 15, 2022 Time: 11:00 am - 12:00 pm CT New chatbot technology and messaging features on channels like WhatsApp, Facebook, and Apple Business Chat are breaking down the barriers between brands and buyers. We can now build unbelievably easy paths to purchase and support — all in convenient messaging conversations. Marketing and e-comm teams have to learn how to use these channels or get left behind. Throughout this webinar, you’ll learn: Why messaging and chatbots create revenue  How to roll out new channels and educate your customers How to prove the ROI internally   Save your spot by registering here.  ... View more

Catalyzed by the global pandemic, companies and consumers have been ushered into an era that prioritizes digital channels above all else. Kiosks are the new waiters; mobile apps the new foyer; messaging conversations the newest form of checkout. Businesses saw digital generate profit like never before. Instagram, TikTok, and other social media channels doubled down on their commerce offerings and a bright but uncertain future is unfolding for marketing executives to capitalize on. In our latest whitepaper, Navigating the rise of digital commerce: Imperatives and impediments for CMOs, we aggregated and analyzed insights from 1,300 global marketing leads and consumers. With 67% of surveyed buyers crave shopping journeys that retain in-person and digital aspects, we address how this will affect your executive strategy, brand, and bottom line. As you learn what to expect in 2022 and the future, you’ll not only become familiar with marketing trends and the hybrid customer journey, but also come away with concrete strategies that will meet your commerce goals and delight customers. If you’re a CMO, marketer, or any other type of customer engagement professional, you can’t afford to miss these findings. Download the report today to learn more about the digital commerce trends that will impact your brand in the coming year and beyond. ... View more

  Are you ready to realize the full potential of your brand's ROI? Take the next steps on your journey toward a mature digital customer experience practice by joining Khoros experts at CMSWire's upcoming DXS21 Virtual Summit.  Dates: Thursday, October 28, 2021, 10:30am-4:30pm EDT Friday, October 29, 2021, 10:30am-2:00pm EDT Activate the data and insights latent in your organization and your customer base to deliver on the performance promises of the modern digital tech stack. Foster the culture and practices of curiosity, creativity, experimentation, and iteration. Learn from industry experts, like Khoros' own Christopher Stark (Director of Business Value Consulting at Khoros), on how to deliver the customer experience consumers want. Stark's session, Stop the Silo: How to measure, improve, and create growth through the CX journey, speaks to how siloed data create siloed teams, which creates siloed experiences. A proliferation of VoC efforts results in a myopic approach to acquiring and acting on CX insights. Gain an understanding of how a holistic approach to gathering customer data through ingestion of omnichannel insights provides one view of the customer journey for growth and efficiency.   Christopher Stark, Director of Business Value Consulting at Khoros  Christopher Stark is the Director of Business Value Consulting at Khoros. Stark, who was previously a customer experience Director with Nike, leads the company’s BVC group with a clear mandate for growth and customer experience innovation. His unique expertise in building a customer experience program and implementing Khoros CX Insights at one of the world’s largest retail giants is invaluable in understanding configuration and time-to-value for onboarding new clients.   Register today ... View more

Date: October 19, 2021, 11AM | CT | BST | AET By now, many forward-thinking brands have figured out how to earn or buy clicks on Facebook and Instagram. But it's getting harder than ever to get attention, so why stop at just clicks? Commerce and advertising should be conversational, using digital messaging and AI-powered chatbots to drive deeper engagement, higher conversion rates, and ultimately more revenue – all on the messaging apps customers use daily. Join Khoros' conversational commerce expert Josh Snider and digital advertising and social engagement expert Genevieve Jooste for a look at how to create seamless messaging experiences that increase conversion rates, retention, satisfaction, and loyalty. Learn more about:  • How conversational sales and marketing journeys work • How to get started with AI chatbots and rich content on Facebook Messenger • What existing metrics to watch, and new metrics to build Register today for Conversations not clicks: How bots and messaging drive revenue.  ... View more

    Marketing to Gen Z is really difficult... but it doesn't have to be. Our team of Strategic Services experts researched and analyzed Gen Z's use of social media and emerging networks to hone in on patterns that make this generation unlike the ones before them. In this eBook, we cover everything brands need to know when it comes to reaching Gen Z: Gen Z—Who they are and what’s important to them  New social  platforms—Which ones to care about and when to use them  What’s old is new—The return of layaway and secondhand clothing Download our free  Smart Social Report  today to inform your social strategy with everything you need to know about Gen Z, their buying behavior, and how they're shifting the marketing landscape in major ways. ... View more