One thing I would suggest is to ensure due diligence with your labelling implementation. in other words, have a single person applying labels (for consistency), or ensure it is clear what content is labelled what. Having only a certain % of content labelled, and correctly, is a danger in itself 🙂 Your insights will be as strong as your data mining! Best of luck! SG ... View more

I hope this is useful 🙂 How does your brand use Instagram’s 'Link in Bio' feature today Driving to editorial, partner content How does your brand want to use the ‘Link in Bio’ feature As above, but also use 'link to bio' as a bug for our other social channels and FAQ What kind of goals does your brand have when you request users to visit your ‘Link in Bio’. Is it to drive customers to your blog content or to drive customers to your e-commerce site or its something else Yes, but ultimately it changes depending upon the focus at the time (campaign, season, spend of media etc.) At the moment, having a single bio link isn't fit for purpose so we subscribe to third-party vendors (which are ok, but not great) How would you change your publishing workflow via Khoros if we offered the ‘Link in Bio’ feature today potential for more bio link CTA, could change our format publishing strategy, too What kind of analytics will help you optimize your social media strategy ER, CTR, where the clicks are, MoM + YoY, UTM, GA integration, Pixel integration ... View more