In the last month, the Lithium Reach and Response team is excited to announce support for new Twitter features, analytics feature updates and much more. Plus, we’ve received a great a customer testimonial with Covered California. In their success story, you will find out how they gained speed and efficiency with Lithium Reach and Response.
Read our recap below to dive even deeper on all the great Lithium Reach and Response activity.
Twitter Automation news: Building on Twitter’s new quick replies in Direct Messages feature, Lithium customers can now funnel automation capabilities into Lithium Response to give customers accurate answers, timely answers, and – when necessary – personalized answers. Read more on how Lithium Response supports this new feature here.
To dive even deeper and to learn more about other updates, be sure to read our Release Notes for October here.
Covered California gained speed and efficiency with Lithium Reach and Response. The brand improved 82% during the third Open Enrollment period and had a 250% increase in positive sentiment conversion. Read more about the success story here and watch the video to learn more.
The State of Social Engagement 2016: Retail Edition
Just in time for the holidays, Lithium announced a study to find out if retail brands are effectively using social to engage with customers. The result is an in-depth analysis of eight retail brands and how they engage across their social ecosystem to help facilitate the shopping experience. Read our report, blog and view our infographic to see how Amazon, Lululemon, Nike, North Face, REI, Sephora, Target and Walmart stack up.
Check out why our CEO Rob Tarkoff says, “Rising Customer Expectations Are a CEO Problem and You Need to Act Now” in his contributed article on Huffington Post.
Tips and Tricks
How can companies get the best use of spreadsheets (the omni-channel planning) without the perils of them? Find out by reading our ‘Top 10 Reasons Why Spreadsheets Prevent Great Content’ here.
If you missed our 'Boom or Bust- 5 Social Media Trends Brands Must’ Watch the replay here.
Plus, here’s what is coming up:
November 17: Forrester Webcast: Mind Shift- Social Media That Powers the Business Beyond Marketing. Register here.
December 7: Panel Discussion: The Content Wars: hear from Twitter & Medium on how brands are driving value from UGC. Register here.
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We’re off and running with all things Lithium Reach and Response and are so excited to continue to enhance our products and offer the best resources. We do this to help you provide the best possible social experience for your customers.
In fact, in just one month, we’ve put together a treasure trove of resources to help you get the most out of your Lithium Reach and Response solution – everything from a new Reach Product Tour, eBooks and webinars to help you maximize your investment.
Check out the latest and as always please let us know how else we can help you achieve a stellar social customer experience.
Our first new eBook, Data is the Secret Ingredient for Social Media Success, will help you use data to succeed and prove the impact of your social marketing efforts. Download our eBook here.
The next eBook will help you understand the value of using data for Twitter customer service to make customers happier, agents more productive, and your business more successful. Read the Insider’s Guide to Measuring Twitter Customer Service Success here.
Post Office UK is able to achieve – and prove – social marketing ROI with Lithium Reach. In fact, Lithium Reach has helped them reduce go-to-market time from 45 minutes to a mere 20 minutes. Read more about the success story here.
Twitter news: Lithium Reach and Response provide full support for Twitter’s newly expanded Tweet lengths. Plus, Lithium supports Twitter’s ability to move public conversations to private through Direct Message as well as support for Twitter’s new Customer Feedback feature that allows brands to collect NPS and CSAT data. Full press release can be found here.
Instagram news: We’re excited to announce that we are now part of the Instagram Partner Program. We also recently shared Instagram support for Lithium Reach is GA, and users can report on engagement metrics in the Shared Dashboard, Monitor Wall and using exportable reports. Check out the product details here.
To dive even deeper, be sure to read our Release Notes here.
Lithium Reach Tour
By now, you’ve probably heard a lot about our newest product – Lithium Reach for social media marketers - but now you can see it in action for yourself . Check out our new Product Tour here.
Lithium Reach & Response Datasheet
We now have an easy read on the benefits of Lithium Reach & Response. If any one ever asks you ‘what’s Lithium Reach and Response?’. You can now send this easy-to-read document. Available here.
Whiskey Business: A Taste of Social with Nate Elliott. If you’re in Austin on Oct 26, you will not want to miss this ‘spirited’ discussion on all things social. Register here
We’ll also be at Digital Marketing World Forum in New York on October 18-19 Booth #14.
Last but not least, be sure to catch our webinar on Oct 20: Boom or Bust- 5 Social Media Trends Brands Must Invest to hear what’s hot and what’s not in social. Reserve your spot here!
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We’re excited to announce that we are now part of the Instagram Partner Program, a program that helps marketers find the best-in-class technology partners to drive successful results for Ad Tech, Community Management, Content Marketing and Media Buying. Inclusion in the program provides us with deeper access to features that help brands monitor conversations, engage with customers and showcase their visual style on Instagram. With over 500M users, Instagram is a key mobile destination for brands and here at Lithium we are continuing to invest in tools and features that allow our customers to make Instagram part of their Total Community strategy.
We have a deep history of incorporating Instagram capabilities into our products, from using the platform to help calculate Klout Scores to implementing it into our newest features for Lithium Reach and Response. In fact, we recently shared that Instagram support for Reach is GA, and users can report on engagement metrics in the Shared Dashboard, Monitor Wall and using exportable reports.
Many Lithium customers are currently using Instagram for customer engagement through Lithium Reach and Response including Electronic Arts, HSN, Petco, StubHub and more. Let us know if you’d like to be one too!
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Summer came and went so fast this year – especially for the Lithium Reach and Response teams. Between a new product launch and a new name, this Summer was action-packed for everyone involved- including our engineers, product teams and – most importantly – our customers.
We have not slowed down one bit so in case you missed (ICYM) all the latest and greatest updates, we’ve put together a quick and easy refresher.
Check it out. And, as always, ping us in the comments or reach out to your customer success advocate for more information or details.
A Social Proclamation
It's been over a decade now, and we still haven't reached the “tomorrow” that social promised. Let’s make a commitment–or should we say, let’s recommit, to using social for all the power that it offers. Find how by reading the Lithium Manifesto for Social Media Marketing here .
Customer Success Story: Alteryx
Read our guest blog by Brian Oblinger and watch his video interview to find out how Alteryx scales social and content marketing with Lithium Reach. Access the full Alteryx Success Story here .
Scheduling & Analytics Features: Lithium Reach now incorporates native Facebook, Twitter, and Instagram posts into the scheduling and analytics functions. What does this mean? You can not only view posts scheduled through Reach in the calendar and analytics, but you can pull in all other social posts by your company. Read more here .
Facebook Ratings & Reviews: With the July release, Lithium Response now supports Facebook Ratings & Reviews, assuring that your Facebook Reviews are given the same attention as any other post on Facebook. Agents can now view and respond to any reviews and comments made on this tab just like any other author comment on your timeline. Read more here .
Forrester Analyst Report: Unraveling The Social Technology Web
With so many social tools and technology suites with varying degrees of functionality on the market today, how do you choose the one that is right for you and your needs? Read this complimentary report to help you choose the best social technology suite for your brand. Download the report here.
Tips and Tricks:
Check out the latest Q&A with Dave Evans: Don't Miss the Boat: Practice Social with Care. In the article, Dave dives into how customer expectations have changed both online and offline as businesses compete on CX to differentiate themselves. Find the full post here .
New Social Strategy Board:
Have you visited our Lithium Reach and Response Board yet? It’s the one-stop shop to discuss your social marketing and care strategies with your peers and Lithium team. Access it here and join the conversation today.
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We all know that our customers are influential – especially on social – and that their reviews have a huge impact on potential customers and future purchases. That’s not a surprise. In fact, around three-quarters of American, British, and French (73%, 76%, 72%) adults say they will not buy something that does not have positive online reviews.
With the July release, Lithium Response now supports Facebook Ratings & Reviews, assuring that your Facebook Reviews are given the same attention as any other post on Facebook. Agents can now view and respond to any reviews and comments made on this tab just like any other author comment on your timeline.
And, of course, we’ve built the same routing and prioritization you’re familiar with in Lithium Response. Meaning, that you can route and prioritize based on the star rating the review has received, the content within the review, or both.
The new Facebook Reviews addition to Lithium Response is a seamless integration that will help you to continue to monitor what your customers are saying in real-time.
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