Yes @KaiBoon that is certainly another possibility. With contests really think about what your goal is, and how to structure a contest to meet it, both in what people do to participate and what people win. Also what is interesting to your community - put yourself in their shoes, or ask some regular visitors what keeps them coming back.
A contest could be around creating content that is of interest to others, who then share the content further, which then accelerates promotion of your community. What content do they create? Can it be something that already ties into the goals of the community, or some type of content that has resonated previously, or expands an area you've been meaning to move into?
And then there's rewards. This could be a special badge (have to be registered to get one of those 😉 or featuring the winner(s) or temporary special access to someone in the company or ?? Money or simple prizes are less powerful ways to garner participation. Essentially what we're talking about is the proper application of gamification - if done well, it accelerates motivation and participation. If done poorly, customers feel like they're being manipulated or coerced into doing something. Many more articles on this topic here, if you're interested.
... View more
Sounds like you have already "drank the Kool-aid" Jeremy, good points!
Yes NPS is widely used as a number that can be implemented with all customer touchpoints across an organization, provides a simple means to benchmark various experiences & efforts. As with anything, it also has its detractors and alternatives, like CES as mentioned. My good friend Paul Greenberg also advocates for not just "would you recommend" but going deeper if you can to get "did you recommend" as a true mark of customer impact.
... View more