It makes a huge difference if the product management team buys into the Ideation process. We use the IDEAS section for our software and hardware products, and the product managers continuously review the Community, integrate ideas into the development process, and flag ideas that come from customers so that we can circle back with them when their idea is implemented. Obviously, sometimes this happens quickly (weeks) and sometimes longer. All ideas are reviewed with selected customers under NDA to review them and refine them prior to implementation. Even if the same idea comes from within, we celebrate the idea and its development with the customer.
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