If you always dreamed to have your Snapchat username and phone number leaked to the world, 2014 was your year! To start off 2014, 4.6 million Snapchat accounts were compromised. The compromise was in an attempt to get Snapchat to beef up their security and perhaps a precursor to what would soon happen to Target.
We love Super Bowl commercials and the Doritos Crash the Super Bowl Challenge is always a favorite. #CrashTheSuperBowl is an annual online contest where consumers are invited to create a Doritos Ad in hopes of it being aired during the Super Bowl. In 2014 the winner of the contest went home with $1 Million for this Time Machine piece. The Crash the Super Bowl Contest is the largest online video contest in the world.
Remember this? Ellen DeGeneres hosted the Oscars and decided to take a selfie with some serious A-Listers. She thentweeted out the image and broke Twitter. Here are some stats:
8.1 million people saw the tweet a total of 26 million times (impressions).
13,711 web pages embedded the tweet, and those embeds were seen 6.8 million times
Overall, the tweet was seen 32.8 million times.
The tweet has been retweeted more than 3.2 million times
On a more serious note this is the month where the Target Heartbleed fiasco happened. The Heartbleed bug exposed the payment account numbers of 40 million Target customers. According to ReCode. As a result of the attack, shares of Target hit a 52-week low and the company was forced to reduce its 2013 Q4 earnings forecast.
On April 15th, the Boko Haram Terrorists in Nigeria kidnapped 273 girls from the Chibok Government Secondary School. Approximately 230 are still missing. #BringBackOurGirls started as an attempt to discourage violence in schools and return the girls home. Even though this happened in April it continued to be a major social discussion in May.
The CIA gets social! The CIA officially joined Twitter and tweeted for the first time. Within an hour, the CIA already had over 50,000 followers while only following 25 accounts. “By expanding to these platforms, CIA will be able to more directly engage with the public and provide information on CIA’s mission, history, and other developments,” said CIA Director John Brennan, in a statement.
All Zack Danger Brown wanted to do was make a delicious potato salad. From July 5th to July 9th, the Kickstarter funding jumped from $1,000 to $70,000, with 23 days of funding left. His original goal was only $10. Well played Zach, well played.
In August we all had to say goodbye to a comedy icon, Robin Williams. This tweet that the Academy tweeted went viral on social media. Fans used social media to express their condolences and show appreciation for his work. He will truly be missed.
The newest iPhone was released in September. In it’s first weekend of sales, the iPhone topped the 10 million mark and was the biggest launch since the App Store℠. Shortly after the release the #BendGate phenomenon began. The first video, Unbox Therapy, showed how the iPhone could bend with nothing but one’s bare hands. On the Wednesday after the release, #BendGate was the number three trending hashtag on Twitter.
On October 27th, Taylor Swift released her first official pop album. The album debuted at number one on the Billboard 200,selling 1,287,000 copies. Her album, 1989, had the highest sales week since 2002 and Swift became the first artist to have three albums sell a million copies in a week. Not only has her newest album done exceptionally well, but she used social media to amplify it further to her fans. Swift launched “secret sessions.” She hand picked fans who had commented on her social pages and asked them to participate in a live music session in a secret place where she played the entire album for them ahead of the release.
Oh teenagers! Alex from Target becomes a national sensation from one initial photo of him bagging groceries at a Target in Texas. He received over 300,000 followers in under 24 hours and within two days was already on CNN and talking with Ellen DeGeneres. On social, #AlexFromTarget became a social phenomenon. People were wondering who he was and where the original tweet came from. According to different measuring platforms, between Sunday and Wednesday there were 1.3 million tweet referencing “Alex from Target” and 2.2 million tweets using the #AlexFromTarget hashtag. In simple terms, he was an overnight sensation.
Zoe Sugg aka Zoella, a YouTube Star, came out with her first book, Girl Online. Her novel has recorded the biggest first week sales ever for a debut book. The novel sold over 78,000 in its first week and is the fastest selling hardback of 2014. Sugg is a perfect example of the value of top tier content creation and the value of influencers.
We are looking forward to everything 2015 will bring and can’t wait for yet another new year! Let us know your predictions for what craziness might happen in January.
This was originally posted on Klout here.
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Whether you’re in the US and about to enjoy Thanksgiving or somewhere else in the world about to kick off the holiday season, food is central to most of our celebrations.
Some of us are natural chefs capable of serving up new dishes with ease. Others rely on recipes passed down from one generation to the next. Some of us may be learning to cook with services like Blue Apron (certainly a favorite among many of my friends). And yes, there are those of us who just watch mouth-watering cooking shows on TV. For all of us, food and dining are a thrill.
The last decade has certainly proven this true—with a rise in celebrity chefs of every variety exercising their skill in cooking classes as well as cutthroat competitions. Some are perpetually charming. Others scream and yell at the top of their lungs. All rivet us with their creativity and passion.
Here at Lithium, we wondered which of those chefs rivet us the most on social channels. Sure, all these culinary masters can whip up a tasty dinner. But which of them can whip up a social following? Herewith is our special Thanksgiving-inspired list of the top 25 celebrity chefs according to their Klout scores. So if you’re looking for a little holiday cooking inspiration, follow some of these masters: we’ve provided their Twitter handles to make it easy for you.
And wherever you are in the world, happy eating!
Top Celeb Chefs
1. Gordon Ramsay
2. Jamie Oliver
3. Mario Batali
4. Rachael Ray
5. Emeril Lagasse
6. Wolfgang Puck
7. Bobby Flay
8. Ree Drummond
9. Giada De Laurentiis
10. Paula Deen
11. Tom Colicchio
12. Geoffrey Zakarian
13. Tyler Florence
14. Buddy Valastro
15. Graham Elliot
16. Rocco Dispirito
17. Gail Simmons
18. Scott Conant
19. Alex Guarnaschelli
20. Lidia Bastianich
21. John Besh
22. Jacques Torres
23. Anthony Bourdain
24. Guy Fieri
25. Robert Irvine
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The time has come once again for your weekly dose of social inspiration.
This week, Klout highlightsKia Motors, Taco Bell and 2K Sports. To see what these brands are up to, head on over to to see this week's post on Klout's Blog
See you next week!
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The time has come once again for your weekly dose of social inspiration. This week we are highlighting brands that are reaching out to passionate fans to help spread awareness and creativity on social media.
This week, Klout highlights ABC News, Marvel Entertainment and AEG Worldwide. To see what these brands are up to, head on over to to see this week's post on Klout's Blog
See you next week!
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Miller-Lite asks you to pledge for a safer ride home
With football season in full-swing, Miller- Lite wants to make sure you make it home safely. They are doing a month long marketing campaign during October to encourage people to make a pledge to never drink and drive. The pledge states, “I pledge to always use a designated driver or take a cab, bus or train. I hold the key to responsibility.” Each person who visits their site and makes the pledge is entered for a chance to win a Ford-F150®. It is great to see Miller-Lite promoting safety and discouraging drunk driving.
Subway cleverly draws inspiration from fitness craze to promote new menu
In one of Subway’s newest ads, they do a spoof on CrossFit to market their new Fresh Fit menu. They are launching several healthy sandwiches for fall and turned to the massive fitness craze, CrossFit, for their inspiration. We love that they tapped into an existing fitness community to help them do what they already love — get healthyWell done, Subway!
Honda wishes you a “Happy Name Your Car Day”
On Happy Name Your Car Day Honda wanted to celebrate you and your car. They launched a one day Twitter campaign asking people to tweet the names of their cars, and in return they were given a customized Honda keychain. Even though the campaign only lasted a day, you can still go on their website to create a name for your car if you don’t already have one. We are impressed that a 24 hour campaign could be so engaging.
That’s a wrap! Do you have any suggestions for next week’s post? Comment below and tell us what you think!
You can find the original post here on Klout's blog .
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