Community is by far one of the best ways to engage with customers, drive peer-to-peer support and increase customer loyalty and retention for consumer brands. What you may not realize is that they are just as powerful for B2B companies. We’ve found that many B2B companies are getting very creative in using community to drive a variety of business goals and results. If you’re looking for ways to leverage community and inspire your boss about community’s potential, here are five B2B brands using Lithium-powered communities that are thinking outside the box and experiencing amazing results.
Read Five B2B Game-Changing Brand Communities that Will Inspire Your Boss and learn how Advent, Autodesk, Cisco, MYOB and SuccessFactors are leveraging the power of community to:
Promote collaboration and best practices within a competitive industry
Scale peer-to-peer support
Drive organizational knowledge and enhancing expertise
Shift from traditional customer support to social customer service
Creatively expand the available market
... View more
This actually makes sense. Microsoft has 30+ facebook pages, an equally high number of twitter accounts, plus LinkedIn groups dedicated to enterprise products that are managed and moderated by Microsoft employees and several youtube channels providing videos about products, technologies, and research. Although not considered social media, per se, Microsoft also has several uservoice.com accounts where they gather feedback and suggestions, allow users to vote on suggestions posted by other users, then actually respond by adding the most desired features and modifying functionality to products. Setting up a dedicated mechanism to listen to users and then demonstrating that they are actually listening raises the bar for all tech companies to do the same.
... View more