How to keep customers happy is a challenge that businesses – big or small - tackle every day. But here at Lithium, we wanted to understand this concept of ‘customer happiness’ on a deeper level. Last week, we celebrated International Happiness Day on March 20 by sharing the findings of a survey we commissioned with Harris Poll to find out the true value of a “happy customer.” (Check out the full results here!)
As a result of our study, our very own Rob Tarkoff (@RobT) participated in a live interview with KGO Radio’s consumer expert, Michael Finney, to discuss the findings. In the interview, Rob stressed how digital is the easiest way for brands to create and retain happy customers in our digital-first world.
Rob also noted that: if adults stopped using a brand/company because of a bad experience, more than 70% are unlikely to ever start using that brand/company again.
Michael had a ton of questions and even asked Rob: “I’m thinking if I believe this or not… When something is going wrong, I notice no one says anything, but me. So, I’m having a hard time imagining that people don’t go back or use those services again.”
To hear how Rob answered check out the full interview here
Plus, you’ll hear the survey’s most interesting data and Rob delve into the importance of brands creating positive digital customer experiences.
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It’s no secret that navigating today’s social marketing landscape can be challenging. With social constantly evolving, marketers also need to adapt their digital strategy in tandem to ensure they provide the best possible digital CX (customer experience).
This week, Forrester published a report, “Vendor Landscape: Social Marketing Technology” to advise on how to navigate the complexity of the market. The report explores various social media management solutions, use cases and challenges associated with today’s social technology landscape – and we’re excited that Lithium came out on top!
Here are the key takeaways:
Social suites are on the rise, and social technology providers are adding more and more features to their platforms, but no standard set of features has emerged across competitors, and the tools out there currently aren’t consistently best of breed.
Lithium is categorized as a full suite. Other first-generation vendors are listed as point solutions.
Lithium is listed alongside Salesforce, Adobe and Oracle as a suite provider.
We’ll have the full analyst report available for download in the coming weeks.
In the meantime, check out how our customers are driving success with our social media management solutions here.
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