ClaudiusH wrote: Thanks for sharing. That's already a really promising data point. The follow up question would be if you are increasing the overall community population size or only the fraction of lurkers ;) I.e. are these additional 8% just as likely to participate? Also these two blog pages where you quoted data from: Both show the popup and the only difference is the blog content? Our main objective with this pop-up is 'growth' so getting the registrations is the main thing, but that should also increase engagement as our lurkers and casual users are almost 1:1 (still working on the superusers!). So every 2 registrations that we get, generally translates to 1 member casually engaging with the community. It'll be interesting to see if that ratio changes over time due to the newbies :) We have 2 blogs for the community: one is for tech news, industry updates and the like, and the other is a customer focused blog where we talk about our products and services. The customer focused one is the blog that has the better performing pop up at the moment, which is odd as I assumed it would be the other way around.
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