Customers are the heart and soul of every business. They guide the decisions we make, the products we build and how we sell them. They’re why we exist.
In today’s market, customers expect more from you than ever. They want to connect with you when they need you, and they don’t care how your systems work or how your teams are siloed. They demand their voices be heard, and heard in real time. Meanwhile, you and your colleagues across the hall might be working with the same customer but you’re all working independently in different systems, so those interactions get lost in disparate workflows—untapped capital your business has never been able to unlock.
What if you could unlock those interactions to create better relationships? What if it was easy for everyone within your company’s four walls to know your customer better—to not just deliver but exceed their expectations?
That’s true customer engagement. And it’s no longer optional —it’s table stakes.
As marketers and care agents, you are now uniquely empowered—and expected—to bring human connection into every digital interaction.
This doesn’t just require new technology, it requires a new way of thinking. Since our merger , we’ve been hard at work building the right tools and strategies to help you win in an increasingly disconnected digital world.
We are a company built on customer success. That’s why today I’m thrilled to announce Spredfast and Lithium are now: Khoros .
Khoros is the Greek word for chorus. In ancient Greece, the chorus was the group in a play who connected directly with the audience to deliver color, context, and counsel, making sense of the action on stage around them. They were the truth-tellers, the advice-givers, the melody-makers in a dissonant world.
Let us be that for you.
You work best when technology is built to meet your most pressing challenges. With Khoros, you can engage with customers where they are and carry on authentic conversations across platforms, bridging the divide between marketing and care.
Customers are the guiding light for every business and you, our community, are no different. At Khoros, we look forward to partnering with all of you as we shape the next phase of customer engagement together.
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The funny thing about the future is that it sneaks up on you -- pretty soon, it’s the present. Right now , your customers hold you to a high standard, especially when it comes to digital engagement, because that’s where they spend their time… almost 6 hours a day , on average. Right now , your customers expect you to know them. And right now, they expect and demand a relationship with your brand that truly earns their trust.
The future of customer engagement is here—and the future of customer engagement is a united Lithium and Spredfast. Today marks the official close of our agreement to merge companies. We are the category creators of branded communities, social marketing and social care. As a combined offering, there will be no better solution to help global brands understand and engage with today’s modern consumer. Together, we will help your brand bridge its marketing and customer care efforts to make it easy to reach, serve and build lifelong relationships with customers.
Our companies share a common mission: to transform the way businesses build customer trust and loyalty. This North Star is the chief reason behind our merger. But there are other shared strengths between our companies that make this merger incredibly exciting. Together, we manage 1 billion people connections to businesses and our combined customer community of 2,000+ brands sets new standards for customer engagement by embracing the most innovative ways to connect with them. And our new company has the healthiest financial position in a ruthlessly competitive landscape.
Only Lithium and Spredfast together can offer a secure space to manage your entire digital customer engagement. Only Lithium and Spredfast together can offer one view of your customer, one engagement interface, one way to measure results. Only Lithium and Spredfast offer the deepest connections with social networks, the biggest ecosystem of integrations with software partners, the most nimble product development team ready to respond to an ever-changing landscape, and the most dedicated team of experts who come to work every day to help our customers succeed.
This combined platform will offer you a way to unify your tech silos into a cohesive and comprehensive view of your customer. It will also offer you brand governance through a single interface to manage each and every digital engagement. And once you’ve done your work, our platform will give you a simple way to surface, analyze and act on your customer insights—across your entire business.
Your customers are telling you what they want—you just need a simple way to see their signals for the noise. Together, Spredfast and Lithium can do that for you. Only we can deliver the future of digital customer engagement to you, and we are so excited to partner with you on that future.
I’m hoping to see many of you at one of our upcoming events, where we can continue the conversation about the future of customer engagement. Come see in at CX Live event in Austin this week, or join us next month for our SmartSocial Summit back in Austin November 5-7.
In the meantime, we are so excited about the road ahead and the chance to enable every brand around the world to deliver world-class customer engagement. The future is here. Join us!
Read more about this announcement here.
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We’re celebrating the 10-year launch of our very own community, the Lithosphere! Prior to being a Lithium employee, I was a Lithium Community customer, so I’ve seen the value of branded communities from both sides of the coin. Bottom line: communities drive growth and strengthen brand loyalty.
Lithium's community is no exception. Our Lithosphere has served as the testing ground for how to best serve our customers and improve functionality over the last decade.
Over the next few months, you’ll be seeing posts from executives and long-time Lithium members reflecting on how Lithium’s Lithosphere has grown, changed and adapted over the years. These contributors will also touch on the resounding importance of community, and what being a part of a community means to them. Keep an eye out for these as we look to continue the ten year anniversary celebration going.
Finally, I wanted to extend a big “thank you” to all of you who have contributed to the improvement of our community over the years, especially those who have been with us from the very start. The Lithosphere would be nothing without the dedicated members that are always looking to improve our community’s knowledge-base with helpful solutions. We couldn’t do this without you.
Community is an essential element of digital customer care. The relationship between brands and their customers is strengthened through the transparency and trust that a branded community platform provides. Do you have a specific memory surrounding how a customer’s relationship with a brand has been strengthened through a community? Be sure to comment below, I’d love to hear about it!
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