I know having a silo demo Spredfast in past with a previous client (although the client couldn't afford to pay for it) I was quite impress with the analytics and reporting, I think it could give Lithium an overall boost in that department. Although I'm a community manager for the organisation I work for, I dabble in a little reporting on our on site social platforms (facebook and twitter) I depend mostly of the native analytics though, it's great lithium provides top performing brand post, but it would be nice to see lowest performing post in one go, just to see where brands can improve. theoretically I guess you can - but scrolling through feed - not automatically rounding it up. What sorts of tools do you use to understand your audience better and measure what sort of content resonates with them best?
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I really enjoyed the Spredfast and Lithium Customer vs. Fans event last week (fabulous breakfast) One of my big takeaways (for me) from it was the way how to adapt and develop content relevant to you audience and understanding what your audience wants. I find "best performing" content on any analytic tool only tells part of the story. What sort of tools do you use to help develop your audience segmentation and develop or tools to understand your audiences' interest better - do you just use native tools or have an extra add on? Ps. I'm really looking forward to seeing what comes out of the the partnership between Lithium and Spredfast 🙂
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