With 44% of global consumers spending more time on social media due to COVID-19, there’s no better time to take a look at optimizing your social media marketing funnel.
We recently released a three-part ebook series called the Social Media Trilogy to help. This series helps you improve in three core use cases for social media marketing: awareness, engagement, and conversions/sales.
In this series , you’ll get dozens of actionable insights like:
👀 To raise awareness , try creating a new hashtag. This hashtag can be used by anyone else to increase your audience reach and provide you with user-generated content.
👍🏼 To increase engagement , try encouraging two-way conversation by posting open-ended questions or asking your followers what kind of content they would like to see during these times.
💰 To drive conversions or sales , try focusing more on retargeting people who abandoned a shopping cart or other bottom of funnel activity — it may be easier converting these users than trying to convert new users, especially in today’s economy.
Whether you are in the process of building your new social strategy, or you’re looking for additional ways to hit your metrics, this series can help you be successful during these unprecedented times. Get it here now to get started!
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We’re excited to share that our Khoros Marketing solution has been nominated for Adweek’s Readers’ Choice: Best of Tech Awards in the social marketing management category! It’s an honor to be recognized among great company, and we want to thank you — our customers — for making this possible.
Adweek’s second annual awards recognize the top advertising and marketing technology providers in 22 categories, including measurement & analytics, ad network, martech, social/influencer, productivity, and more. Once again, Adweek is putting the power in the hands of their readers to voice who they feel is the best, and we need help from YOU!
Voting is super simple:
Go to Adweek’s Readers’ Choice: Best of Tech Awards polling here .
Cast your vote by selecting one technology provider per category.
Hint: Khoros’ category is #18!
Click ‘Submit Answer’
You’re done! Thank you for voting.
You can vote once every 24 hours, and you only have to fill out the categories you are qualified to answer — write-ins are an option for every category. The first round of voting ends June 5, 2020.
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We recently uploaded our on-demand webinar How to Build Your Social Safety Net so you can get insights anytime on social media crisis prevention and brand protection.
By watching this on-demand webinar you'll learn crucial best practices like:
Establish a cross-functional network including brand, comms, legal, care, and more to prevent and respond to issues. Clearly define your roles and shared responsibilities across this network.
There is no such thing as “set it and forget it” protocols or technology when it comes to protecting your brand. Conduct regular safety checks, review your crisis plans every 6 months, and update your plans and protections accordingly.
Ensure that you practice and refine your processes for reviews and approvals, implement checks and balances, and report out results regularly. The ideal processes ensure both quality control and efficiency.
Watch the on-demand webinar now to unlock a complete guide to crisis prevention!
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Are you unsure what your strategy should be next week, let alone 3 months from now? If so, you are not alone. Social Marketers, Community Managers, and Digital Care professionals around the globe are facing an unprecedented challenge to adapt their strategies in the wake of COVID-19.
Join our webinar on March 31st to get actionable strategies from the Khoros Strategic Services team and ask your own questions.
In this webinar you’ll learn how to:
Adapt your paid and organic media plans
Use organic social or moderate your community to reduce market anxiety
Prepare for seasonality that looks different
Determine which data to use for decision making
Market in a philanthropic way
Register here for the North America webinar at 11 am CT or here for the Europe webinar here at 1 pm GMT.
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Here at Khoros, we have the benefit of working with more than 2,000 global brands on their digital marketing, care, and community strategies, and we’ve aggregated that experience into top trends every brand should know in 2020. Below we share three of these trends — to learn more read the full trend sheet.
Online consumers value peer feedback above all
Interestingly, if two products have similar ratings, consumers are more likely to buy the product with more reviews. This goes to show the immense power of peer feedback in today’s market. Consumers trust each other more than brands, and in 2020, more brands will encourage and capitalize on peer feedback with solutions like online communities. One way to increase community engagement is to apply extrinsic motivation strategies like gamification.
Internal silos are short-changing brands
Eighty-six percent of brands believe it is important or very important to develop customer engagement strategies across functional departments, but only 40 percent believe they currently do it. Breaking down silos begins with developing a shared purpose, and in 2020 more brands will create avenues to streamline their customer-facing teams to provide a better customer experience.
Crises pose greater risk than ever before
A crisis for a brand can be any damaging or negative event that has the possibility of throwing the company’s objectives, reputation, and viability into turmoil. And while brands are aware of the disastrous effects crises can have, such as a long-term decline in sales, data shows they are underprepared, with only 38.7% of brands very confident in their organization’s overall ability to manage a potential crisis. One helpful tip is to make sure you’ve created an expanded staffing/resource plan for social media volume spikes.
To learn all of the trends, read our full trend sheet.
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