Our new normal as marketers is evolving every day. With everything going on across the globe right now, it’s important to take a step back and understand not just the trends we see on social media, but also the forces driving them.
In order to help inform your strategy during these unprecedented times, Khoros decided to bring back the Smart Social Report . Inside, you’ll find key trends impacting brands in 2020 like:
Brand boycott posts rising 157%
Product retweets increasing by 27%
Tweet and reply volume to brands up 61%
Along with the trends that your brand needs to know, you’ll see examples from leading brands who are navigating these times effectively. Although every brand’s strategy and next steps will be different, we recommend starting here to understand the main challenges and opportunities ahead to adapt your social media presence.
Get our free Smart Social Report today to inform your social strategy with data and analysis from the social media experts at Khoros.
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With 44% of global consumers spending more time on social media due to COVID-19, there’s no better time to take a look at optimizing your social media marketing funnel.
We recently released a three-part ebook series called the Social Media Trilogy to help. This series helps you improve in three core use cases for social media marketing: awareness, engagement, and conversions/sales.
In this series , you’ll get dozens of actionable insights like:
👀 To raise awareness , try creating a new hashtag. This hashtag can be used by anyone else to increase your audience reach and provide you with user-generated content.
👍🏼 To increase engagement , try encouraging two-way conversation by posting open-ended questions or asking your followers what kind of content they would like to see during these times.
💰 To drive conversions or sales , try focusing more on retargeting people who abandoned a shopping cart or other bottom of funnel activity — it may be easier converting these users than trying to convert new users, especially in today’s economy.
Whether you are in the process of building your new social strategy, or you’re looking for additional ways to hit your metrics, this series can help you be successful during these unprecedented times. Get it here now to get started!
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We’re excited to share that our Khoros Marketing solution has been nominated for Adweek’s Readers’ Choice: Best of Tech Awards in the social marketing management category! It’s an honor to be recognized among great company, and we want to thank you — our customers — for making this possible.
Adweek’s second annual awards recognize the top advertising and marketing technology providers in 22 categories, including measurement & analytics, ad network, martech, social/influencer, productivity, and more. Once again, Adweek is putting the power in the hands of their readers to voice who they feel is the best, and we need help from YOU!
Voting is super simple:
Go to Adweek’s Readers’ Choice: Best of Tech Awards polling here .
Cast your vote by selecting one technology provider per category.
Hint: Khoros’ category is #18!
Click ‘Submit Answer’
You’re done! Thank you for voting.
You can vote once every 24 hours, and you only have to fill out the categories you are qualified to answer — write-ins are an option for every category. The first round of voting ends June 5, 2020.
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We recently uploaded our on-demand webinar How to Build Your Social Safety Net so you can get insights anytime on social media crisis prevention and brand protection.
By watching this on-demand webinar you'll learn crucial best practices like:
Establish a cross-functional network including brand, comms, legal, care, and more to prevent and respond to issues. Clearly define your roles and shared responsibilities across this network.
There is no such thing as “set it and forget it” protocols or technology when it comes to protecting your brand. Conduct regular safety checks, review your crisis plans every 6 months, and update your plans and protections accordingly.
Ensure that you practice and refine your processes for reviews and approvals, implement checks and balances, and report out results regularly. The ideal processes ensure both quality control and efficiency.
Watch the on-demand webinar now to unlock a complete guide to crisis prevention!
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