Thursday, October 6 | 2pm ET | 1pm CT | 11am PT
[Webinar] Growing your brand in a recession environment
45-minute Discussion: Fireside with Mark Schaefer and Matt Deluca
As Marketing leaders, we’re asked how to address budgets in a global recession. Now more than ever, it’s important to take a tactical approach based on statistical evidence to prioritize where our dollar should go. In this webinar, we’ll discuss what leaders can and should do to weather the storm of economic instability and continue growing their brand in an effective manner.
Join our experts as they engage through live chat, immersive polls, and eye-opening live behind-the-scenes Q&A opportunities - discussing how to grow your brand in a recession environment: know how to prioritize your marketing budget in an uncertain economy.
Knowing how to prioritize your budget in a recession
How to grow your brand in uncertain times
Saving time = saving money: how integrated campaign solutions can help your brand stay top of mind.
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Social proof, which is sometimes called social validation, is one of the most powerful forms of human persuasion. Many of the most popular sites in the world — sites like Facebook, Amazon, Reddit, and Quora — host reviews, but brands that rely exclusively on these sites for social proof cannot maintain a consistent customer experience and aren’t able to access or control crucial customer data. The most effective way to generate positive social proof is through brand-owned communities.
87% of people read reviews, and 79% trust them as much as a personal recommendation
In our latest ebook, Khoros experts offer insights and best practices to help brands build social proof in the most effective way — by creating a digital space for customers to get answers, connect with peers, and share new ideas. Our community professionals lay out how collaborating internally, supporting customers, and creating superusers are three of the best practices to organically increase social proof.
When brands feature ratings and reviews about their products or services, conversion increases by 270%
If your brand is looking for ways to elevate its community, look no further than social proof. Our ebook, Social Proof Drives Customer Acquisition is the essential solution for marketers seeking to overcome the noise and reach their audience with relevant, authentic messages.
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Now available to stream on-demand.
While many still think of TikTok as a platform for Gen Zers and short video dance challenges, TikTok has expanded to include almost every type of content and community. In fact, with over 1 billion monthly users, TikTok is fast becoming a “don’t miss” channel for many brands. How do you know whether TikTok is a good fit? And if it is, how do you make sure your content strategy is optimized for the biggest impact for your brand?
Tune in to hear from Brittany Harris and Justine Fudali from the Khoros Strategic Services team and Elizabeth Solomon from Fleishman Hillard to get the answers to those questions, as well as learn more about:
Current TikTok trends and how they impact your brand
Best practices for developing a TikTok marketing strategy
What works well for brands on TikTok and why
If TikTok suits your brand right now
Stream today on-demand and learn how to launch your optimized TikTok strategy.
Below, Justine Fudali answers some of the most frequently asked questions from brands who want to launch their official TikTok account or need additional information on building their TikTok strategy:
I'm already managing 3-4 other social platforms, and my job wants me to manage Tik Tok as well. Is this reasonable for a social media manager?
Justine: Jobs of social media managers are demanding as it is and ideally you should have a team dedicated to TikTok. If you feel like managing TikTok would be beyond your bandwidth you should voice your concerns and come to the conversation armed with stats and numbers that would help support your case e.g. analyze your platform time split vs. goals and KPIs set for the financial year. What needs to be considered here is that TikTok is very time-consuming so understanding your responsibilities is key too - if you’re expected to create, edit and moderate content on top of everything else you are doing, you should argue for quality over quantity as being on TikTok shouldn’t take away from existing, successful initiatives/platforms. I’d also highlight that TikTok is not like Instagram or any other channel so it needs a dedicated platform strategy and repurposing content will not win you any favors in the long run.
My company is more B2B than B2C. Do you think TikTok would still be beneficial for us?/My company is more B2B than B2C. Do you think TikTok would still be beneficial for us?
Justine: Joining a new platform is not an easy decision and there are many variables you should consider but it essentially boils down to two things - if your audience and your competitors are on TikTok then so should you. The audience on TikTok is quite unique so understanding different segments, niches, and age groups will help you determine this and align with your target audience. There are many successful B2B brands on the platform so I suggest looking into which brands are doing well, are any of them your competitors, and creating a SWOT analysis of their strategies including a breakdown of positioning in the market and share of voice. This should help you determine whether TikTok is the right platform for you.
How do you know if a trend has peaked?
Justine: Using social listening to understand the volume of mentions of a particular hashtag/keyword can help you understand how this trend has changed over time. You can also benchmark it against other, bigger, and smaller trends to understand how this trend compares to other previously successful or on the rise trends. Lastly, understanding who has joined the trend and when will also help you determine whether that trend has peaked. Look out for any spikes in volumes and big brands jumping in on that trend.
When creating sponsored content, how do you keep users from immediately swiping away? I know when I sense a sponsored TikTok, I immediately lose interest.
Justine: It’s true, we all have the attention spans of a goldfish. So you probably have about 2-3 seconds to catch someone’s attention - and that is no easy task. I think it all comes down to content. It needs to come across as organic in order to be successful on this platform. Refrain from using animated graphics, banners, or static images - basically anything that works on other platforms. Avoid polished content too - keep your content raw! You should use recent trends, sounds, and real people, keep it short and snappy. Cater the video to the platform and the audience - ask yourself if it’s engaging and interactive. You should also consider product placement and influencer collaborations as these tend to work well in terms of more traditional advertising formats.
Can you explain more about what user-generated content is, and how brands can create it and or utilize it?
Justine: UGC aka user-generated content is any content posted by users (not brands) online. In brand context, it’s earned media, in other words, what other people post about your company on social media and online e.g. reviews, tweets, or unboxing videos. UGC can be identified by keywords specific to your brand, @ tags and brand hashtags, or even visual logo search. UGC should be an integral part of a social strategy. Its free content that you can repurpose on your channels and reposting brand love content from other users is proven to generate 4-5 times higher engagement rates too as people trust WOM more than they trust brands and corporations. In TikTok context, it’s not so much about reposting as it is about remixing - so taking an existing piece of content and adding to it by for example dueting with a user who recently posted a TikTok about your brand. Engaging with UGC on TikTok is also a great way to develop a deeper bond with your target audience and beyond. One thing to bear in mind is always getting consent first and crediting the author in your content. You should also look out for any items that can infringe copyright laws for your business - e.g. background of the video, music, or visual elements that may not be licensed for commercial use.
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Tuesday, June 7, 2022, 11:00 a.m. – 11:15 a.m. Central Time
Talk the 'Tok: Best Practices For Your Brand's TikTok Strategy
Featuring Justine Fudali, Strategist at Khoros.
Figuring out how to get your brand on TikTok — and what to publish once you do — is really hard. From convincing internal stakeholders it’s a good idea to figuring out where and when to activate, we're here to offer some best practices for getting started on your TikTok marketing strategy.
During this session, Justine will cover:
Why your business should join TikTok
How to build a winning strategy
The key principles of TikTok marketing
Please find the agenda here, and the registration page here. Please note that this summit requires purchase of a ticket to attend. Use code KHOROS20 when you register.
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Join Khoros and Twitter for Talkwalker's upcoming panel on how brands and organizations can benefit from consumer intelligence. We'll talk about closing the consumer closeness gap by tapping into culturally relevant moments. Register now.
The webinar will take place on Tuesday, April 12 at 12 pm ET (11 am CT).
Major cultural moments come in many forms, from annual events like the Super Bowl and Grammys to unplanned moments in history that hold national or even global impact. Digital channels act as virtual meeting places to discuss these events among critics, fans, friends, and family.
For brands, this means it’s necessary to keep a pulse on conversations and trends at all times.
Interacting with customers during these major events is no longer just for big advertisers. Join Talkwalker and Khoros in our upcoming panel to find out how brands and organizations can benefit from consumer intelligence and activating during major cultural moments.
During this discussion, you’ll learn more about:
How to check the pulse of your customers’ expectations before, during and after major cultural events
Connecting your brand and your audience quickly and in a way that will make you stand out among the competition
Assessing which moments your brand should activate on, and which ones are better left alone
Tom McKeever, Brand Strategist, Twitter Next
Angelique Alderete, Khoros, Senior Strategist, Strategic Services
Julien Lacheray, Talkwalker, Digital marketing manager
Register today for Brands that feel the beat: using cultural insights to execute on your strategy to save your seat.
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