AndreaHe
Khoros Alumni (Retired)
Joined 7 years ago
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Social proof drives customer acquisition
Social proof, which is sometimes called social validation, is one of the most powerful forms of human persuasion. Many of the most popular sites in the world — sites like Facebook, Amazon, Reddit, and Quora — host reviews, but brands that rely exclusively on these sites for social proof cannot maintain a consistent customer experience and aren’t able to access or control crucial customer data. The most effective way to generate positive social proof is through brand-owned communities. 87% of people read reviews, and 79% trust them as much as a personal recommendation In our latest ebook, Khoros experts offer insights and best practices to help brands build social proof in the most effective way — by creating a digital space for customers to get answers, connect with peers, and share new ideas. Our community professionals lay out how collaborating internally, supporting customers, and creating superusers are three of the best practices to organically increase social proof. When brands feature ratings and reviews about their products or services, conversion increases by 270% If your brand is looking for ways to elevate its community, look no further than social proof. Our ebook, Social Proof Drives Customer Acquisition is the essential solution for marketers seeking to overcome the noise and reach their audience with relevant, authentic messages. Read now2.1KViewsSign in to react to this post0CommentsAnalyst Report: Digital commerce strategies for brands in 2022
Catalyzed by the global pandemic, companies and consumers have been ushered into an era that prioritizes digital channels above all else. Kiosks are the new waiters; mobile apps the new foyer; messaging conversations the newest form of checkout. Businesses saw digital generate profit like never before. Instagram, TikTok, and other social media channels doubled down on their commerce offerings and a bright but uncertain future is unfolding for marketing executives to capitalize on. In our latest whitepaper, Navigating the rise of digital commerce: Imperatives and impediments for CMOs, we aggregated and analyzed insights from 1,300 global marketing leads and consumers. With 67% of surveyed buyers crave shopping journeys that retain in-person and digital aspects, we address how this will affect your executive strategy, brand, and bottom line. As you learn what to expect in 2022 and the future, you’ll not only become familiar with marketing trends and the hybrid customer journey, but also come away with concrete strategies that will meet your commerce goals and delight customers. If you’re a CMO, marketer, or any other type of customer engagement professional, you can’t afford to miss these findings. Download the report today to learn more about the digital commerce trends that will impact your brand in the coming year and beyond.ViewsSign in to react to this postCommentsJoin Khoros experts at CMSWire's DXS21 Virtual Summit!
Are you ready to realize the full potential of your brand's ROI? Take the next steps on your journey toward a mature digital customer experience practice by joining Khoros experts at CMSWire's upcoming DXS21 Virtual Summit. Dates: Thursday, October 28, 2021, 10:30am-4:30pm EDT Friday, October 29, 2021, 10:30am-2:00pm EDT Activate the data and insights latent in your organization and your customer base to deliver on the performance promises of the modern digital tech stack. Foster the culture and practices of curiosity, creativity, experimentation, and iteration. Learn from industry experts, like Khoros' own Christopher Stark (Director of Business Value Consulting at Khoros), on how to deliver the customer experience consumers want. Stark's session, Stop the Silo: How to measure, improve, and create growth through the CX journey, speaks to how siloed data create siloed teams, which creates siloed experiences. A proliferation of VoC efforts results in a myopic approach to acquiring and acting on CX insights. Gain an understanding of how a holistic approach to gathering customer data through ingestion of omnichannel insights provides one view of the customer journey for growth and efficiency. Christopher Stark, Director of Business Value Consulting at Khoros Christopher Stark is the Director of Business Value Consulting at Khoros. Stark, who was previously a customer experience Director with Nike, leads the company’s BVC group with a clear mandate for growth and customer experience innovation. His unique expertise in building a customer experience program and implementing Khoros CX Insights at one of the world’s largest retail giants is invaluable in understanding configuration and time-to-value for onboarding new clients. Register todayViewsSign in to react to this postCommentsMarketing to Gen Z made easy
Marketing to Gen Z is really difficult... but it doesn't have to be. Our team of Strategic Services experts researched and analyzed Gen Z's use of social media and emerging networks to hone in on patterns that make this generation unlike the ones before them. In this eBook, we cover everything brands need to know when it comes to reaching Gen Z: Gen Z—Who they are and what’s important to them New social platforms—Which ones to care about and when to use them What’s old is new—The return of layaway and secondhand clothing Download our free Smart Social Report today to inform your social strategy with everything you need to know about Gen Z, their buying behavior, and how they're shifting the marketing landscape in major ways.ViewsSign in to react to this postComments- ViewsSign in to react to this postComments
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