How does your brand use Instagram’s 'Link in Bio' feature today We use Curalate to manage our linkinbio. How does your brand want to use the ‘Link in Bio’ feature Same as currently. What kind of goals does your brand have when you request users to visit your ‘Link in Bio’. Is it to drive customers to your blog content or to drive customers to your e-commerce site or its something else Linking to the products featured in our IG content to make it easier for guests to shop. Sometimes we use it to direct guests to learn more about a specific topic – we normally direct them to an article on our corporate blog. In some occasions, we might link to an external website. How would you change your publishing workflow via Khoros if we offered the ‘Link in Bio’ feature today We might use the Opal to Khoros integration for publishing to IG. Though after publishing we’d still need to go in the IG app to tag our products in the actual content. What kind of analytics will help you optimize your social media strategy Click-throughs and conversions from the linkinbio, especially compared to the conversions we get from clicks straight from the products within our content. Ideally if we could have some type of label (easy to add-since Khoros has a connection with Opal) to understand what categories/type of content are driving the most traffic.
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