You either love bots or you hate them. If you hate them, you just haven’t experienced one that’s been done right yet.  Auburn Berry  (@auburnberry), Director of Social Media, PR, Brand Activation & Guest Relations at European Wax Center , works hard with her team to intensify how useful bots can really be, both internally and externally. In this episode we discuss: Her journey of exploration toward the elusive utopian CX and beyond Extending authentic in-center experiences into digital communication channels What it’s like to put human needs at the center of technological design Why your agents are your heroes and how to better support them To hear more interviews like this one, subscribe to Titans of Customer Engagement on your favorite podcast platform.  Apple Podcasts Spotify Amazon Google Podcasts Stitcher TuneIn Looking for the secrets to creating sensational customer experiences?  Check out the CX Confessions: The Customer Experience Show. Interested in becoming a Titan of Customer Engagement? Learn about what it takes to ascend to Titan status ... View more