Hi Blake, I'm not as concerned with Ranks as Badges. We do reach out on Ranks but that's a bigger win. I'm also thinking about lower-level rank ups and badging based on some research that Richard did over at Feverbee. One of his clients saw a decrease in retention if more emails were sent in the beginning vs less. Think about getting a "new rank", "welcome", and "got your first badge" all in the same 2 days. There are ways to build your ranks to avoid that, but it could be more interesting to batch them into one welcome email with all the things you won. But that means you still want the user to get the badge (yeah!) but intercept the outbound email and *waves hands* do something with them. Just wondering if there was a way to allow some customization here. Thanks!
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