Lots of great advice here. This is where careful segmentation of your audience is critical. Few employees in a company have complete expertise across different audiences. For example, senior decision makers usually require a different set of conversations (and require different value) to engineers looking to implement a platform. I would recommend segmenting your audience, prioritize key people to check in with, and develop an engagement plan to offer them enormous value. Continuing the example - engineers reaching out to engineers will be more successful than sales or bizdev people reaching out to them, and similarly with the folks who engage with other segments. Right now people are overwhelmed with companies emailing and reaching out. There is too much noise. I think if there is a key focus on value - of solving practical problems for that target segment - you can piece through the noise.
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Great question. I think there are a few critical elements to this: There needs to be a culture of documenting outcomes. For example, you might have a Zoom meeting, which is fine, but the outcomes and next steps need to be documented somewhere (such as a project management or ticketing system.) There needs to be a central clubhouse. The team needs to spend time together. Slack is good, but not perfect for this. It enables real-time discussion, but is very poor at providing reusable insights. Forums are much better at this: try to ensure longer form discussions are in a forum so it is searchable. Integrating platforms can be a tools errand. We need to integrate Slack and Khoros! We need to integrate email and Slack! Lots of these conversations happen, and in many cases this integration doesn't work well. For example, Slack and forums are just too different. Focus on (1) single accounts to authenticate users, and (2) documenting key outcomes and reflecting that documentation elsewhere (e.g. track meeting notes in a project management system and update the team on Slack.) I also write about some of these challenges in my Forbes piece: https://www.forbes.com/sites/jonobacon/2020/03/10/how-to-switch-to-remote-working-quickly-for-both-employers-and-employees/#7d167e404579
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