Macmillan Learning
Author Details: Name: Symphonie Swift Title: Product Marketing Manager Company: Macmillan Learning Tell us about you, your company, and your team? Macmillan Learning is a privately-held, family-owned company that inspires what’s possible for every learner. We envision a world where all students succeed and work to make that vision a reality by creating meaningful content, innovative technologies, and engaging learning experiences for students of all abilities and backgrounds. How does your role and your team support your company and its goals? We focus on connecting educators and institutions with the resources that can best support their teaching goals and enhance student learning. We listen to the needs of instructors, administrators, and students to ensure that our content, tools, and services align with the evolving educational landscape. Who were the teams and use cases you put this solution in place for? What challenges was this solution intended to solve? Our team put this solution in place for higher educational professionals looking for upskilling opportunities to better address the challenges they are facing in their teaching today. After confirming interest for courses that Macmillan Learning could offer customers–due to our excellent subject matter experts (SMEs)–we needed to determine what might be missing as part of the professional development experience. We heard again and again the importance of networking and peer learning opportunities, and we knew that a community aspect to our offering could solve this problem. Unlike other professional development offerings out there, we developed not only a best-in-class course, but were able to complement it with a best-in-class community, giving our customers what they were looking for. What is a recent win, major innovation, or challenge your team has tackled in the past year that this solution helped you address? Describe the challenge, opportunity, and teams involved. One year ago, our marketing and communications teams came together with a proposal for an emerging business opportunity: a professional development that addressed an immediate challenge facing instructors today–AI in the classroom. We used this as an opportunity to develop a professional development experience unlike others that included synchronous, asynchronous and peer-to-peer learning. Our offering, the Institute at Macmillan Learning, created accountability community experiences alongside the course content, supporting participants as they upskill to meet key professional challenges in real time. Leveraging the use of the Khoros Community, our team created a closed Group Hub community to facilitate an integrated support ecosystem for participants’ professional practice. The community provides participants with accountability and networking opportunities, which enhance the overall professional development experience. After launching the first itera…339Views0Comments
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