Brands of all sizes continue to struggle to achieve (and prove) success with social media marketing. But, why is this the case? It’s the question that every social marketer this decade has struggled with.
And the answer is simple. Data.
Data – used the right way via the right tools - gives marketers the insights needed to power their strategies and tactics. Plus, data helps optimize resources and streamline processes. But the most powerful benefit of data is that it helps marketers prove the value of their social media marketing efforts, so they can justify investing resources that drive business results.
With marketers planning to expand social media spend by 90% in the next 5 years and – at the same time - only 20% of CMO’s saying they can quantitatively show the impact of social media on their business, it’s time to take charge.
Now is the time for marketers to use data to succeed and prove the impact of their social marketing efforts – be it raising brand awareness, thought leadership or lead generation.
Read our latest eBook: Data is the Secret Ingredient for Social Media Success to learn the 6 steps to achieve a data-driven social marketing strategy and start proving the value of your social media marketing efforts.
Download the eBook today.
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