With over 1 billion monthly active users and 2.6 billion app downloads worldwide, TikTok has exploded into social networking as the fastest growing app…ever. With so much energy surrounding this network, brands are using the app to build awareness and engage with younger audiences.
If your brand’s target audience includes anyone between the age 13 and 60, you should be on TikTok right now. With the addition of TikTok’s moderation in Khoros Care, brands can now moderate their public comments on their owned videos in Khoros.
So how can you take advantage of this new channel?
From your Care admin, you can now add TikTok as a source integration for your TikTok Business Account. The authentication process is similar to the process for other networks, where you will need to sign-In from Care to start the OAuth process, which will allow you to add your TikTok Business Account.
Once you authenticate your TikTok Business Account(s) in Care, comments on owned videos will start to be ingested into the platform. Like other existing channels today, you will also receive the original Brand Post at the top level to provide more context to your Moderators.
All Care analytics widgets will work for TikTok and have similar capabilities.
Note: To have TikTok enabled for your Khoros Care instance, open a ticket with our Support team. If you’re a new Care customer, reach out to your account manager.
Want to use TikTok for publishing? Check out the Marketing Product Blog for the latest.
Need help? Our Strategic Services team can help! Contact your customer success manager to get in touch.
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