[video]
What does a great customer experience mean to you?
The answer to this question varies depending on the customer and the brand they interact with. But there are some recurring themes, especially when it comes to the digital customer experience.
Customers want the same level of service across digital – regardless of whether it’s on email, phone, Twitter, on a chat support module, or any other digital touchpoint. Customers want a fast, concise and accurate reply – not an automated response that fails to meet their needs. And, most importantly, customers want brands to meet them in their location of choice regardless of where that is.
#DYK: 83% of customers say a great customer experience is more important than a great product.
Don’t forget: nothing is more impactful or long lasting than a positive end-to-end experience with a brand.
So now it’s your turn. What does a great experience with a brand mean to you? Let us know in the comments below!
