As a Khoros Community Product Coach for two years, I often was asked questions such as:
If you are asking yourself these same types of questions, then this post is for you! I'll provide you eight tips you can use today to help you answer those questions.
So let’s get started! Open Community Analytics in your instance, and follow along with me for a more “hands-on” experience 🙂
Content metrics is the most comprehensive area for Community metrics, where you can see metrics from a high-level, and down to the node or topic level.
TIP 1: What’s the best way to view metrics on content in your Community?
TIP 2: How do I get more granular metrics on what my members are doing?
TIP 3: How do I sort range for different content metric results?
TIP 4: What does Kudos Given, Accepted Solution, Unique Visitors, etc., mean?
Search Metrics helps you identify the type of content your members are searching for and whether their search terms yield results. When looking at Search Metrics, searches include the total number of search terms OR phrases entered during a period, regardless of whether search results were returned. This will EXCLUDE nonhuman requests (web crawlers) and related search behavior like filtering results, paging through search results, "instant search, and autocomplete.
BONUS: The most widely searched terms yielding '0' results provide insight into customers' needs and direction on what type of content you should be publishing within the community.
TIP 1: What type of content are my members searching for?
TIP 2: What exactly are members searching for when they search for X term?
TIP 3: What is the Click Rate column used for?
TIP 4: How can I increase our community’s search results?
IMPORTANT NOTE: It’s important to know that search metrics are not scoped at the node level. For example, you may notice an identical term listed in the Searches with Results chart and the Searches without Results chart. This is because a member could be searching for the term analytics from the home page of your community, resulting in a very broad search across the entirety of the community. However, a member could also navigate to a particular category or even sub-category and search for the exact same term and receive no results for content with that term in that particular area. In this case, the term analytics will appear in both charts.
If you have any questions on the tips provided, please comment below and I’ll get back to you! Additionally, you can schedule a complimentary 1:1 Community Product Coaching Session: Community Analytics Overview at your convenience!
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