How to calculate 'Member Spend' within a Community

Khoros Alumni (Retired)

5 years ago

In this latest article about quantifying Community Value, I want to examine the methodology for measuring ‘Spend’ as a business value lever within Online Communities. ‘Spend’ is the value lev...

Updated 2 years ago

Version 3.0

communities classic

Strategy

JakeR

Khoros Alumni (Retired)

I've been a message board fanatic for about 25 years. As much as I can appreciate Blogs and Wikis, forums are really my favorite. I collect records and am into the audiophile hobby, so I visit many forums related to those subjects. Over the years I have been a superuser and/or an Administrator on different hobbyist forums (and community platforms). Also, I have run my own private community for the last 20 years and continue to learn and shape most of my best practices by being in the trenches.

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How to calculate 'Member Spend' within a Community