Are my customers happy? It’s a simple question that every CEO, executive, business owner asks at least once a day. They ask because when customers are happy we know they recommend to family and friends more, buy more and are more loyal– right?
Well, the answer is yes, because that concept has always been true in business. It just has.
But, at Lithium, we wanted to dive deeper into that reality and find out what a ‘happy customer’ really means to a brand and their bottom-line.
So, we commissioned a study with Harris Poll of more than 3,000 adults in the US and UK to find out the true value of a ’happy customer.’
And what better occasion to announce the findings than on #InternationalDayOfHappiness!
Today, we’re ‘happy’ to share the results:
What does that mean? In the US, that’s around $31 billion up for grabs every month to brands who make their customers happy.
The study also found:
We know making (and keeping) ‘happy customers’ is no easy feat. So, dive even deeper and read our new whitepaper: The Path to Happy Customers at http://lith.tc/happiness for best practices and tips.
If you want a snapshot of the study, download our infographic here.
And check out what people on the street had to say- watch the video here.
Finally, tell us your tips on how you keep your customers happy in the comments below and/or tweet @LithiumTech #HappyDay.
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