As community managers (CMs) on the Khoros Strategic Services team, our job is to help brands create meaningful connections and trusted communities for their customers. From engaging with customers who are sharing love for our brand, to providing safe environments for people to connect, we are engrossed in fostering connections and building communities for brands every day. While there are many rewarding aspects to building flourishing communities for brands, it can, at times, leave us feeling stressed and isolated in our new work-from-home worlds. Suffice to say, when we invest so much in creating connections for others, it can be difficult to invest in our own relationships with our personal communities.
According to Mental Health America, 9 in 10 employees report that their workplace stress affects their mental health. Other studies have shown that an active social network can play a significant role in reducing feelings of isolation and provide a sense of belonging, in addition to increases in self-esteem and happiness from rewarding interactions. While Mental Health Awareness Month has come to a close, we feel it’s important to keep discussing how we can better care for mental health as CMs. In this blog, we wanted to share one way that we, at Khoros, are promoting self-care and helping each other invest in personal relationships and community building: simple acts of service. Below we’ve provided a few avenues to help bring your communities back to life through simple acts of service.
We Are Stronger Together.
Connect and Encourage Through Notes.
Meet, Greet, and Repeat.
For an entire year, we, our communities, and much of the world were forced to take a step back. This time of reflection and learning shed a light on the frailty of one’s mental health, as well as the litany of dangers many CMs face. As it is said, with awareness comes knowledge, and with knowledge comes power. Well, now it’s time to use that power and begin to take steps forward in defense of CMs everywhere. After all, a solution can be found right in the title of our job description, “Community” Managers. In spending our days protecting and educating our brand’s community, we can begin to neglect our very own. It’s time to prioritize managing personal communities like CMs do for employer’s every day, and work toward maintaining happy and healthier minds through fostering connections
I love it! I once hear a quote that described Communities as "matching engines for those with needs to those with resources" and it has always stuck with me. While it is still stressful to deal with people in a community, it is infinitely better than 1-1 customer support interactions where nobody can come to the rescue of someone being mistreated and people feel enabled to act badly because "nobody is watching."
It is easier to say or think than do. However, making a conscious effort to reach out to co-workers and others in our community has the potential to have greater positive effects on others than we can imagine, and it creates in us a sense of belonging and purpose. A small gesture can go a long way.
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