Last week our CEO Rob Tarkoff participated in a panel at DLD New York on operationalizing digital transformation, and I wanted to share some insights from his session.
Before I get into that, a bit of background. DLD (Digital-Life-Design) is a series of events that aim to connect business leaders, creatives and industry opinion leaders. Originating in Munich in 2005, DLD has featured an array of speakers over the years including Mark Zuckerberg, Lady Gaga, Eric Schmidt and Alanis Morissette (isn’t that ironic, don’t you think?). What I love about it is that it’s not about pushing products – it’s about sharing ideas and furthering disciplines, all around the theme of how digital is changing our lives.
Now to the panel. Titled “Digital Transformation: From the why to the how” and featuring execs from Lufthansa, Wirecard and Kellogg Innovation Network, its aim was to explore what challenges exist for brands trying to accelerate their digital transformation, and how to actually implement digital successfully.
Three major themes emerged in the discussion:
Moderator Robert Wolcott, co-founder of the Kellogg Innovation Network, finished the panel by predicting that in the next five years computers will have access to such huge troves of data that they will actually be able to begin developing empathy. It’s a brave new world indeed.
Lithium also provided a Monitor Wall for DLD, which was prominently displayed in the main event hall. According to our tracking, Big Data and Artificial Intelligence were the two leading themes being discussed on social around the event.
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