Jon Stewart’s final episode of the Daily Show created quite a buzz on social as the entertainer bid farewell after 16 years of broadcast. In order to gauge just how significant an impact Jon Stewart had on social, we used our Lithium social media monitoring tool (i.e. Monitor Wall) to track all Twitter activity during his final show. This tool tracks in real time to show what’s happening around a specific Twitter handle. The feature is used by brands to easily and visibly track and display what their customers are discussing in real-time and what’s trending on social in relation to their brand.
While the Monitor Wall continues to track in real-time, here’s what we saw during his final broadcast:
The Monitor Wall is a feature of the Lithium Social Web Analytics platform and is used by brands such as Comcast to track and show their broader organizations the impact social has on the business, real-time customer conversations, early-warnings for customer care/PR issues and social trends around their brands.
For events like #JonVoyage, the monitor wall is ideal as it provides an at-a-glance overview that lets your social team react and respond to trends faster, track sentiment and gauge how people are responding to a campaign. As we saw with #JonVoyage, there was significant discussion and comments about the final airing.
So, who were the most influential people tweeting about Stewart?
In honor of Stewart’s 16 years on the air, we turned to Klout to pull the top 16 people with the most social influence who tweeted about #JonVoyage:
Whether you’re a Jon Stewart fan or not, using a real-time social tracking tool to monitor social provides you with the insight you need to drive a better customer experience. It also allows you to let your organization see for itself how customers are talking about your brand and what matters most to them.
To learn more about the monitor wall and Lithium Social Web, click here.
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