The adage, “a picture is worth a thousand words,” still holds strong today. Mainly, because consumers can’t get enough of pictures, videos, memes and visual content, in general. And, on top of that, we know that consumers prefer peer recommendations and reviews much more than advertising. In fact, 84% of consumers say they trust recommendations from friends and family more than any other type of advertising.
So, what happens when you merge visual content with user generated content? You get “visual UGC.”
What does visual UGC mean for social marketers? And how can marketers leverage visual UGC most effectively?
Find out in our latest social marketing guide, where you will learn:
How UGC is shifting to visual and how marketers are adapting
The true value of visual content and how your brand needs to harness it effectively with Influencer Marketing
Why context is king and how to ensure reach, resonance and relevance
Our guide also uncovers the what, when, how and where for visual content so you can successfully leverage visual UGC for your marketing efforts.