At Lithium, we believe that delivering great digital customer experiences at scale comes down to creating the “right digital moment” for consumers, wherever they are – and regardless of device, platform, or channel. It’s what consumers expect, and brands must deliver.
Dayle Hall, Lithium’s SVP of Marketing, explained, “it’s easier to keep a customer than to find a new one.” However, that, too, is becoming harder and harder in the face of ever-evolving customer expectations for three reasons: 1) culture and technology are changing, fast; 2) resources are not unlimited, making it hard to keep up with demand; 3) and, as technology and culture change, there’s a lot of uncertainty around what those changes mean for business.
This was the perfect segue for Hall, later joined by Lithium VP of Product Marketing, Leslie Jordan, to do a quick show-and-tell around how Lithium is uniquely positioned to help brands harness the digital zeitgeist and deliver awesome digital customer experiences at scale.
Jordan then came up to do a thorough overview of Lithium’s Social Media Management (SMM) tools across all non-owned channels (Paid, Earned, and Shared).
If you want to get the full scoop, be sure to watch Dayle’s presentation here and Leslie’s presentation here. For now, though, here’s a quick play-by-play to keep you in the loop of our latest product updates:
This is just scratching the surface. To get a more in-depth look at our SMM latest product enhancements, be sure to read the press release here.
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