"We want to create a premium experience
for our sellers.”
-Craig Cleveland, Director of Business Development, Jane.com
There is a tremendous amount of competition among marketplaces today. How they differentiate themselves or provide a unique value to their sellers is ultimately the key to building trust, credibility, and loyalty. So, when 6-year-old boutique marketplace, Jane.com, decided that “experience” would need to become their key differentiator, they looked no further than Lithium to help them get the job done. That’s why we thought we’d sit down with Jane.com’s Director of Business Development, Craig Cleveland, (@craigasian )to hear why building a strong community of sellers is absolutely critical for the company’s long-term growth and success.
Our goal is to help sellers grow their business and be as successful as possible on our platform. That shouldn’t come as a big surprise as that’s typically the goal of any marketplace today. However, what we realized fairly quickly last year at our annual Jane Seller Conference was that our sellers wanted to be a part of a bigger community. They wanted to learn from each other. They wanted to know how other women started their businesses as well as what they did to make their businesses successful. It was all about interaction and conversation. Seeing that unfold before our eyes made it so clear that we needed to create a communal feel among our sellers. That was the catalyst for building our own online community.
Every business wants to succeed – and a little competition is certainly healthy. However, what’s unique about the Jane.com community of sellers is that they are so supportive of each other. They want each other’s businesses to succeed. We see that in the conversations they have with each other. It’s a beautiful thing. We’re not only helping sellers drive awareness by getting their products out in front of consumers, but we’re also providing them, through our online community, with a support network that encourages one another to succeed. Truth be told, we didn’t want our marketplace to feel competitive; our online community has helped achieve this.
We know that our sellers sell on a variety of other marketplaces. So, we had to think about what would make Jane.com truly stand out from the competition. For us, it came down to two things: 1) experience and 2) engagement. Creating our online community was an easy way to keep our sellers engaged, with each other as well as with us as a company. However, to create a more premium experience for our sellers, we had to find a partner that embodied both the strategy and mindset to make our community successful. Lithium was the right fit for us. And even though we’ve just launched our community, we’re excited to see where our partnership with Lithium takes us in the near- and long-term.
Want to hear more? Check out this video below to see what else Craig had to say:
Jane.com is a beautiful boutique marketplace featuring the latest in women's fashion trends, home decor, and children's clothing. Providing the most high-end products, from the most trusted companies, to the most loyal customers, is not just a mission, it’s a promise. With a highly-structured selling platform and multiple integrations, Jane.com provides both online sellers and brick and mortar shops the perfect marketplace to showcase their boutique and creates an attentive audience for new innovative products.
ABOUT CRAIG CLEVELAND
Craig is the Director of Business Development at Jane.com. Software companies are his specialty, and with his diverse skill set he have been able to streamline and create products that provide the best ROI.
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