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Lithium Go! Gotta Catch ’Em All

Lithium Alumni (Retired)

Pokémon Go blew up overnight, setting gamers around the world on a hunt to ‘catch ’em all.’ It’s taken over social media, museums, gyms, restaurants – just about anywhere you can imagine.


But what exactly accounts for the sudden success of this game? Of course, Pokémon’s brand power first brought attention to the app, but it’s the gamification that has kept players hooked. Pokémon Go has validated the increasing popularity and demand for gamification for the everyday user.


Lithium Go from Lithium on Vimeo.


Starting on Monday, August 22 through Friday, August 26, we’re bringing our own game right here to the Lithium Community! Lithium Go! Gotta Catch ’Em All, is an online scavenger hunt in which your mission is to find the 5 Lithium Executives and Thought Leaders whom we’ve hidden all over our community.


How to play



  • We will release one avatar per day at 9AM PST August 22 - 26. 


  • Search through Lithium Community blogs and forums to earn badges and exclusive prizes – just click on the avatar when you find it! To access the external link, which leads to the rewards page, hover over the avatar and click the icon on the bottom left. Badges will be released the week of August 29, following the last day of competition.


  • If you catch ‘em all, you’ll also receive a special-edition ‘Winner’ badge after the end of the competition. We know our community is vast, so don’t worry, we’ll help you out with a hint every day. Just check back on our community for the Lithium Go! Blog of the Day.


  • In addition to badges, players will have the opportunity to ask each executive that they catch a question about their digital or social challenges.


  • The first 20 players who catch ‘em all will win access to a free Total Community workshop, based on one of the most popular sessions at LiNC 16. The Total Community Strategy Workshop webcast will provide practical digital and social media tips from our leaders in Strategic Services.


  • We will be releasing avatars in the following order: Rob Tarkoff (CEO and President), Sunil Rajasekar (CTO), Joe Cothrel (CCO), Dr. Michael Wu (Chief Data Scientist) and Katy Keim (CMO).


  • See official rules here.






Join us starting Monday, August 22 for Lithium Go! and experience why gamification is hot in today’s digital world.


See you online!


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How do you know who clicks the avatar?

Lithium Alumni (Retired)

Hi @tara-mccoy, we track everyone who clicks in using Lithium Social Intelligence 🙂

Where we can see our badges?


When I click Rob's image, it shows me the images lightbox popup component.

When I click the little "external url" icon it takes me to the special page that tells me I found him.


Do both clicks track?


I only ask because you say "just click on the avatar" and you don't want to find an avatar and miss out because you clicked wrong 🙂


If you click on the avatar, it just opens up the media experience image viewer. Do you have to go to the URL itself for it to count?  I didn't even notice yesterday that there was an external URL to go to, so I just clicked on the image and the viewer opened. 

I had the same questions when I clicked the large avatar.  Then, finding these comments from others I revisited and found the small link on the left below the avatar that yielded the success page for "capture".


Once again, the power of community to solve problems!  Thanks to those above who blazed the trail and shared their experience for the benefit of the rest of us.



Lithium Alumni (Retired)

 @AbhishekIlindra  Badges will be released the week of August 29, following the last day of competition.

Lithium Alumni (Retired)

@PerBonomi @Samantha_O Thank you both for pointing this out.  And @Mark_Hopkins thanks for posting the 'Solution'  😉  


Mark's right - because we also have the media viewer, you do need to open the external  page the avatar links to. We will not be taking avatars down until the end of the week so, if you  found Rob yesterday but did not have a chance to 'click in' on him, you can do that today! 




@VikaM: Thanks for your response. When will be the 2nd Hint updated

Lithium Alumni (Retired)

@AbhishekIlindra 9AM PST daily