Here are the winners:
- Most Influential Team: Chicago Bulls
- Western Conference: Houston Rockets
- Eastern Conference: Chicago Bulls
- MVP Candidate: LeBron James
A few of the reasons the Chicago Bulls generate such a high score are because they leverage all networks (Twitter, Instagram, Facebook, Vine); they do live tweets of press conferences and games; they are innovative in their use of hashtags to engage followers (#SeeRed, #PlayoffJimmy, #DRoseTakeOver); they post fun facts, milestones of the of the Bull’s history and do social game recaps. This level of social activity keeps their fans deeply engaged with them online.
LeBron James posts interesting content, leverages Instagram, gets super personal about family, dentist visits, what he eats, etc. on Twitter, directly tweets other NBA players, rappers and celebrities and posts about Nike and other sponsors –all of which make him very engaging to follow.
In case you’re wondering, Klout measures a person’s influence on Twitter, Facebook and other social networks by tracking their activity and influence with followers and topics. You can sign up for your own Klout Score for free and see how you compare with your favorites as well as see how what you do on social matters. If you’re business or a blogger, it’s a great way to connect to the people that other people love to follow.
And if you’re even more curious (and we really hope you are), here’s a bit more about Klout:
Klout offered the first online influence measurement system for individuals to gauge and track their impact on social channels. Today, more than 600 million individuals and brands are scored in the Klout system, which evaluates more than 400 signals from eight different networks, including Facebook, Twitter and Google+ as well as real world data from Wikipedia. Each day, more than 15 billion pieces of data are processed to update Klout Scores. Klout remains the undisputed leader in online influence measurement. Klout was acquired by Lithium in March 2014 and is operated as a Lithium brand.
(What? Hey, we told you we’re geeks. 😉
And now, for the detailed NBA scores:
| Team | Klout Score | |
| Chicago Bulls | @chicagobulls | 93.92 |
| Milwaukee Bucks | @Bucks | 93.31 |
| Boston Celtics | @celtics | 92.47 |
| Houston Rockets | @HoustonRockets | 91.86 |
| San Antonio Spurs | @spurs | 91.86 |
| Dallas Mavericks | @dallasmavs | 91.72 |
| Atlanta Hawks | @ATLHawks | 91.51 |
| Cleveland Cavaliers | @cavs | 91.01 |
| Los Angeles Clippers | @LAClippers | 90.89 |
| Washington Wizards | @WashWizards | 90.47 |
| Memphis Grizzlies | @memgrizz | 90.06 |
| Toronto Raptors | @Raptors | 89.52 |
| Golden State Warriors | @warriors | 88.74 |
| Brooklyn Nets | @BrooklynNets | 88.24 |
| Portland Trailblazers | @trailblazers | 86.59 |
| New Orleans Pelicans | @PelicansNBA | No Score |
| Western Conference | Klout Score | |
| Houston Rockets | @HoustonRockets | 91.86 |
| San Antonio Spurs | @spurs | 91.86 |
| Dallas Mavericks | @dallasmavs | 91.72 |
| Los Angeles Clippers | @LAClippers | 90.89 |
| Memphis Grizzlies | @memgrizz | 90.06 |
| Golden State Warriors | @warriors | 88.74 |
| Portland Trailblazers | @trailblazers | 86.59 |
| New Orleans Pelicans | @PelicansNBA | No Score |
| Eastern Confernence | Klout Score | |
| Chicago Bulls | @chicagobulls | 93.92 |
| Milwaukee Bucks | @Bucks | 93.31 |
| Boston Celtics | @celtics | 92.47 |
| Atlanta Hawks | @ATLHawks | 91.51 |
| Cleveland Cavaliers | @cavs | 91.01 |
| Washington Wizards | @WashWizards | 90.47 |
| Toronto Raptors | @Raptors | 89.52 |
| Brooklyn Nets | @BrooklynNets | 88.24 |
| Top 5 MVP candidates | Klout Score | |
| LeBron James (Cavaliers) | @KingJames | 90.06 |
| Stephen Curry (Warriors) | @StephenCurry30 | 87.04 |
| Russell Westbrook (Thunder) | @russwest44 | 84.67 |
| James Harden (Rockets) | @JHarden13 | 83.05 |
| Anthony Davis (Pelicans) | @AntDavis23 | 82.55 |
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