In partnership with Nielsen/Harris Poll, we just published a study that dives into if/how different generations want to connect with brands on social media channels. It contains some really alarming results that suggests brands might want to rethink “push-only” strategies that rely too heavily on ads. In fact, the study finds that 56% of younger generations (Gen Z/millennials) have actually stopped or cut down using certain social media sites because of ads.
Today’s younger consumers, raised almost entirely in the digital era, are much more likely to trust information they seek out themselves – whether on blogs, websites or online communities. This makes it all the more crucial that brands adopt a Total Community strategy that extends their reach via an army of stakeholders and ensures they show up in the right places. You can’t be everywhere all the time, but you can ensure that the right people have the right information to form a favorable and knowledgeable opinion of your brand.
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