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[Podcast] Grow Your Community into an Engagement Ecosystem

Content Coordinator

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When you’re building a community, especially online, it’s important to remember to be authentic and responsive. Why?

Because B2B marketing actually starts and ends with people. Behind all the goals, tech, and data, helping people talk to each other is the point of building a community.

In this episode, Kelly Rigotti (@kellyrigotti), Sr. Director, Digital Marketing at SAP Concur, talks to us about her experience building a digital community.


To hear more discussions like this one, subscribe to Titans of Customer Engagement on your favorite podcast platform. 

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