It seems like a simple idea: use social media to build your business. In reality, it's anything but. This workshop, filled with practical tips, real cases studies and best practices will give you a head start on building an integrated solid social media marketing and customer service strategy. Even more, you'll come away with a basis for calculating a real ROI.
In this workshop, you'll see how to:
1) connect social media marketing with your customer care efforts to build brand advocates;
2) use a variety of social tools and platforms to build your business;
3) measure the results, and how to show a real ROI;
4) extend your program across your organization by building a cross-functional team.
Ahead of the workshop, you may want to check out some of my prior articles on social media and customer service: you'll find them here at ClickZ.
I look forward to seeing you in San Francisco and to sharing with you a proven, sensible approach to building your strategy.
Dave is the VP of Social Strategy at Lithium. Based in Austin, Dave is also the author of best-selling "Social Media Marketing: An Hour a Day," as well as "Social Media Marketing: The Next Generation of Business Engagement." Dave is a regular columnist for ClickZ, Dave was a co-founder of social technology provider Social Dynamx, acquired by Lithium. Prior, Dave was a product manager with Progressive Insurance and a systems analyst with NASA| Jet Propulsion Labs.
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