Guest columnist Danielle Kovac, Director of Social Media Support at Rogers Communications, shares her 6 tips on how to write a winning Lithy submission.
Last year, we were pleasantly surprised to take home one of the Lithy Awards’ top honors – Total Community All Star. Okay, we were more than surprised; we were ecstatic and so humbled because our team worked so hard for years to deliver world-class customer care.
The Lithy Awards are not only great recognition from our industry (so many great brands submit!), but it also allows us to reflect on our hard work and it is truly the best way to showcase our teams’ success.
We all know award submissions can be time consuming and (sometimes) heavy lifting, but there’s no doubt how valuable the content is – the effort is so worth the ROI. So, when Lithium asked us to write a few tips and tricks on what we learned from submitting a Lithy, we couldn’t pass up the opportunity to help our peers. Plus, it gets us focused and geared up to write our own 2016 submissions.
Here are 6 things we learned from writing a Lithy that we hope you find useful as you put pen to paper (or fingers to keys):
And one final tip for after you’ve submitted your Lithy: Don’t let your submission become just words on paper! When online voting opens in May, make sure you tell your colleagues and business partners about your submission, and make it easy for them to read and vote for it. We wanted our company to share in our success last year, so we invited employees to vote for our submission and be a part of our journey.
Best of luck as your write your Lithy submission, and I hope you get a chance to take home a Lithy trophy!
P.s. Instructions on how to submit your 2016 Lithy entry here. Get to it!
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