Company background: Qlik helps enterprises around the world move faster, work smarter, and lead the way forward with an end-to-end solution for getting value out of data. Our platform is the only one on the market that allows for open-ended, curiosity-driven exploration, giving everyone – at any skill level – the ability to make real discoveries that lead to real outcomes and transformative changes. Qlik is about so much more than data integration and analytics. We’re about empowering people to make meaningful discoveries that drive actual change.
Contact: Melissa Potvin
Title: Director, Qlik Community
Related URLs: https://community.qlik.com/
Kudos Category: Best-in-Class: Community
1. Describe your community(s) and how you decided to start a community or grow/change it? (user request, Khoros suggestion, internal idea, etc.).
Qlik launched Qlik Community over a decade ago and it quickly grew into one of the largest and most-trusted online communities in Business Intelligence. Today, Qlik Community contains multiple points of connection across the brand and includes thousands of customers, partners, developers, fans, and Qlik employees.
2. Tell us about how you made it happen? Did you stage it first? Who got an early look? How did you drive adoption? Did you get executive buy-in? Did you have any key iterations?
One of the priorities for the Qlik Community relaunch in late 2018 was a significant increase in planned employee participation, as well as a much more complex moderation process to transform engagement. Qlik also partnered with Grazitti to rapidly deploy 400+ UI/UX updates over a 1.5 year span.
3. What were the results? Tell us how it impacted your customer experience or the outcomes you seek as a business. Please include metrics if possible.
Post-migration, Qlik blew past growth expectations, which they attribute to internal enablement, external promotion of the crisp new look, feel and functionality, and internal buy-in led by Customer Marketing. ● 70% community growth ● 25% employee engagement growth ● 25% YoY Case Reduction
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