Bringing the morning session to a close, Partner at PriceWaterhouseCoopers, Monty Hamilton took to the stage to discuss the five ways in which brands can embrace digital transformation. We won’t give away all of the surprises here – because it’s definitely worth taking the time to watch his entire talk below- but here’s a sneak peek at the highlights:
Data: Data has changed the game for both brands and consumers. The knowledge and insights gained from it have helped brands “create better, more efficient, and more convenient experiences” that truly surprise and delight customers. To do this, however, brands must recognize a few things: 1) that data is already currency in today’s digital world; 2) that brands must not only use data to meet customer expectations, but instead to stretch them; and 3) that data must be liberated from organizational siloes so that the insights gleaned can benefit all parts of a business.
Wrapping up this incredibly insightful talk, Hamilton explained that brands must have the “knowledge to transform the business, the imagination to create an experience, and the trust to deliver those expectations through technology.”
To get the full scoop, be sure to watch Hamilton’s full presentation below:
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