If you’ve ever wanted a behind-the-scenes look at how Klout Perks works with brands, we’re excited to share our brand new video with you today!
As you may already knew, the collective power of social media has changed the dynamic between brands and consumers. Consumers continue to trust powerful peer recommendations over paid media by a whopping 90%, allowing them to influence purchase decisions and have a stronger voice than ever.
Here are some interesting stats to consider:
• 74% of consumers rely on social media to inform their purchasing decisions. (Source: Nielsen Study)
• Only 33% of consumers trust ads while 90% of consumers trust peer recommendations — and this number continues to grow. (Source: Nielsen Study)
• Earned media produces 4x the impact on brand lift compared to paid media (Source: Nielsen BrandEffect Study, 2011)
So what does this mean? It’s becoming increasingly important for brands to partner with their biggest influencers, empower them to share their experience, and ultimately drive brand awareness at scale. This is exactly how we partner with brands to deliver value with Klout Perks campaigns.
We believe in giving the right people a great experience. That’s why we make it easy to identify and engage with your brand’s most influential, relevant, and trusted content creators.
Enjoy the video and be sure to click here to learn how to engage influencers in your marketing campaigns.
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