As you may know, “back in the day,” Lithium was founded by a group of professional gamers, which give us a certain street cred, though what really sets us apart is the 10+ years of data we have to support our community gamification strategies. It's more than just theory, it's science.
Gamification has been an industry buzzword for years, going from technology darling to disillusionment and back again. The trend line below indicates it's now headed up the Slope of Enlightenment, which looks pretty good for the early adopters, though not so much for laggards.
While many of us understand how tools like leaderboards, badges, rank, and reputation motivate community behaviors, it's sometimes less apparent how they actually drive business outcomes and support value creation.
Fortunately, that’s the goal of this webcast – to demonstrate how to choose the right tools and gamification strategies that motivate long-term behavior changes, leading to real business value you can manage and measure.