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Five B2B Game-Changing Communities that Will Inspire Your Boss

Lithium Alumni (Retired)

Community is by far one of the best ways to engage with customers, drive peer-to-peer support and increase customer loyalty and retention for consumer brands. What you may not realize is that they are just as powerful for B2B companies. We’ve found that many B2B companies are getting very creative in using community to drive a variety of business goals and results. If you’re looking for ways to leverage community and inspire your boss about community’s potential, here are five B2B brands using Lithium-powered communities that are thinking outside the box and experiencing amazing results.


Read Five B2B Game-Changing Brand Communities that Will Inspire Your Boss and learn how Advent, Autodesk, Cisco, MYOB and SuccessFactors are leveraging the power of community to:

  • Promote collaboration and best practices within a competitive industry
  • Scale peer-to-peer support
  • Drive organizational knowledge and enhancing expertise
  • Shift from traditional customer support to social customer service
  • Creatively expand the available market
About the Author
Eric Channing Brown has worked for more than two decades as a comms pro in Silicon Valley. Eric’s career has spanned almost every aspect of tech from chips and enterprise storage systems to Internet, media, and consumer apps companies. He has worked for some of the best-known companies in the industry including Sun Microsystems, NetApp, Yahoo!, Skype, and Microsoft. Eric is now VP of Global Comms at Lithium Technologies.