Word-of-mouth is storytelling—real customer experiences related by the real people that have them—and it influences up to 50% of purchase decisions today. Word-of-mouth becomes marketing (WOMM) when you harness the power of this inherent behavior, infuse it with intention, measure it, and use it to empower your brand. And in today’s social environment, doing so strategically is more important than ever.
Find out how to do WOMM right in today's social environment. Learn all about trust—the essential WOMM power driver—how to develop a playbook for WOMM, and how to measure it in this new whitepaper from your favorite customer experience content machine: Lithium.