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Is the Firefox Community a Competitive Advantage?

Lithium Alumni (Retired)

An interesting comment was made in a Techdirt blog by Blaise Alleyne in the article Is Firefox Missing The Point In Its Response To Google Chrome? In case you have no interest in the latest web browser battles, Google just released a new web browser called Chrome, which some view as a threat more to Mozilla's Firefox browser than to Microsoft's Internet Explorer.

 

But here is what caught my eye from the article:

"The community is one thing Firefox has that Chrome can't copy overnight."

Wouldn't it be great if we could all say that about our products when our competitor releases their hot new app? Not to fuel our complacency, but as a resource to empower our competitive spirit?

 

Do you have any stories to share where your organization drew on its community to help address a competitive threat?

About the Author
Scott is a Client Services Engagement Manager at Lithium and the Community Manager for the Lithosphere community. In this role he helps enterprise organizations using social media to locate and engage their brand advocates and influencers to address real business challenges.